Wella Online Campaign Post-Campaign Report November 2011.

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Presentation transcript:

Wella Online Campaign Post-Campaign Report November 2011

Introduction : WELLA PRO SERIES ONLINE CAMPAIGN Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct Prize offering: Win one of 15 x R500 Clicks Gift vouchers Exposure on Home Page Banner (700 x 150) & Rest of Site (700 x 150) Home Page Banner (224 x 170) & Rest of Site (224 x 170) Banners placed on homepage & rest of site total of 21 pages. Further Exposure: e-newsletter distributed on 3 Oct to ClubCard members Mechanics: Banner carried a win button that clicked through to the competition page on the Clicks website By answering a question and supplying their CC number members would be eligible to win a prize 2

3 Creative: WELLA PRO SERIES ONLINE CAMPAIGN Web Banner: 700X150 Web Banner: 224x170 Web Banner on competition page

4 Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN Website/ Competition entries: Total entries: (includes multiple entries) 3129 unique entries (excluding 6 incorrect entries) Website page impressions: impressions served throughout entire Clicks website over a 28 day period NOTE: page impressions were billed. Clicks provided a further page impressions as added value (worth R18 359)

Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN 5 Website: The Wella campaign received a Click through rate (CTR) of 1.11%, receiving up to 262 clicks in one day, this compares very favourably with the Clicks average CTR of 0.84% CTR & page impression summary per banner: BANNERIMPR.CLICK THROUGH PER BANNERCTR Nice 'n Easy 224x % Nice 'n Easy 700x % %

Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN E-newsletter: Distributed to Clicks ClubCard members 2938, CTR to competition page on Clicks website representing 6.47% of the total click through’s on the newsletter 4 th highest CTR for the October E-newsletter 6

Thank you Belinda Walsh