KANSAS CITY METRO CHAPTER MEMBER RECRUITMENT CAMPAIGN 2002 to 2006 MEMBER RECRUITMENT CAMPAIGN

The Big Picture MEMBER RECRUITMENT CAMPAIGN

Phase I – Planning MEMBER RECRUITMENT CAMPAIGN  Develop Membership Recruitment Plan w/ Chapter Leadership  Develop Chapter Membership Analysis to Identify: Who’s Represented and How Well Who’s Not and Should Be “Targeted”!  Chapter Leadership Makes the Difference

Membership Analysis MEMBER RECRUITMENT CAMPAIGN

Phase II - Implementation MEMBER RECRUITMENT CAMPAIGN  Selective Recruiting (Does Not Happen Overnight!)  Monthly Monitoring & Follow Up: New Members – Get Personal Letter & Memory Book from President Dropped Members – Personal Contact to Get Them Back  APWA Resources Membership Campaigns – Never Been a Member, Etc. APWA.net Chapter Leader Resources Calls / s – Often!

Phase III – Retention MEMBER RECRUITMENT CAMPAIGN  Begins Now!  Entire Chapter’s Responsibility  Involvement Is Key Chapter Committees Chapter Events Chapter Newsletter

Questions MEMBER RECRUITMENT CAMPAIGN