PROMOTIONAL CAMPAIGN “EUROPE EDUCATES – 1000 COURSES FOR 1000 DRIVERS”

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Presentation transcript:

PROMOTIONAL CAMPAIGN “EUROPE EDUCATES – 1000 COURSES FOR 1000 DRIVERS”

Eurobarometer 2008

Why this kind of a campaign? promote co-financed projects active role of the public raise positive perception

CAMPAIGN OP DETI / CF –transport –environment –energy Start –May 2010/safe draving center –annual communication event

CAMPAIGN Two phases – – Questionnaire –7 questions/ randomly generated7 questions –hint or little help from insidehint representatives of MA

COMMUNICATION TOOLS web sites, web banners,banners, press releases (at the beginning, before the second, before phase), E-newsletter (more than recipients)newsletter electronic magazine of the Commission Representation EUekspresEUekspres Europe direct offices,Europe direct offices leaflets, radio broadcasts.

RESULTS

RESULTS Survey 343 participants/end of October, 100% awareness of the EU support for regional development, 100% positive effect on development in Slovenia, 66% could list one or more co-financed projects, information sources - the Internet, national newspapers and national TV and radio.

RESULTS Did you know that EU supports construction of transport infrastructure in Slovenia before your participation in the campaign?

HOW MANY? 2 IDEA PRESS RELEASES QUESTIONARE COORDINATION CONTENT/ PUBLICATIONS SURVEY/ ANALISYS BIG EVENT

HOW MUCH?

Eurobarometer 2010

THANK YOU FOR YOUR ATTENTION