Getting Started With the Campaign Builder: Understanding how to use the Campaign Builder to boost conversions Presented By: Francis Jones

The First Math Problems You Learned = 2 2 – 1 = 1

The Next Math Problems You Learned 2 X 2 = 4 6 / 2 = 3

The Next Math Problem You Learned a + b = c Holy cow… Those aren’t numbers

The Next Math Problem You Learned a 2 + b 2 = c 2

The Ultimate Math Equation x = 2a -b ± b 2 – 4ac

The Basic Campaign

The Ultimate Math Equation x = 2a -b ± b 2 – 4ac

The First Math Problems You Learned = 2 2 – 1 = 1

The Basic Campaign Goal Sequence

The Basic Campaign Goal Sequence Goal

Sign up for Newsletter Register for an Event Attend an Event Request Information Download A File Purchase Online Request A Meeting Attend A Meeting Call Other I want them to…

The Doctrine of… Then What?

The Basic Campaign Goal Sequence

Start a new process Start a timer Send an Apply a tag Create a task Apply a note Create an opportunity Here’s What! Send HTTP Post

How do we know they did it?

Then What? Lather, Rinse, Repeat!