GIVING DAY 2016

What is it? A 24 hour, festive, and inspiring virtual coming-together of Cornell alumni, parents and friends. All gifts made on Tuesday, March 22, 2016, between 12:00 a.m. and 11:59 p.m. EDT, will count toward Cornell Giving Day. Giving Day is also a chance to get alumni and friends of Cornell to give back to the university and their home departments and programs. Gifts to departments/programs not only count toward university and A&S giving totals for the day, but also go directly into departmental/program accounts.

Timeline Media blackout through March 8, 2016 March 8 – central AA&D sends first regarding Giving Day 2016 March – A&S alumni newsletter containing a Giving Day promo is sent March 22 – A&S to send 2 s (one in the morning, one in mid-afternoon) reminding people today is Giving Day March 23 – central AA&D to send thank you March 24 – A&S to send thank you to A&S alumni and friends

Theme Help us raise the bar again! –Challenges and matches taking place, details TBD

Participation If your department/program is interested in participating in Giving Day 2016, there are a few ways in which to do so: All communications should adhere to the March 8 media blackout 1.Create a social media campaign via Facebook, Twitter, Instagram, and other social media you use 2.Send a newsletter that includes updates from your department/program as well as a section saying that Giving Day is coming up and that gifts to your program/department will count towards totals for the day

How A&S AA&D Can Help Provide alumni and friend lists for newsletter distribution Provide Giving Day graphics for inclusion in newsletter

Questions?