©2003 South-Western Thomson Learning Chapter 12 Managing Change in Collegiate Athletics Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker

©2003 South-Western Thomson Learning The Challenge of Change in Collegiate Athletics Historical Perspectives Collegiate Athletics as a Business –Functions of Athletic Director –Financial Considerations

©2003 South-Western Thomson Learning The Intercollegiate Athletic System Governance – NCAA, NJCAA, NAIA Conferences Institutional Control Divisional Structure and Philosophy

©2003 South-Western Thomson Learning Understanding Change in Sport Organizations External Forces –Governmental regulation, trends, economy, political factors, social climate, technology, e.g. Internal Forces –Emphasis on service quality, self-managed teams, new policies, new employees, facility construction, new products or services, e.g.

©2003 South-Western Thomson Learning Categories of Change Technology Structures and Services Products and Services People

©2003 South-Western Thomson Learning Identifying the Change Developing the Vision –Creating a Comprehensive Set of Goals Force Field Analysis –Driving Forces –Restraining Forces

©2003 South-Western Thomson Learning The Change Process STEP 1Unfreezing STEP 2The Actual Change STEP 3Refreezing/Rearchitecting

©2003 South-Western Thomson Learning Implementing the Change Process STEP 1Unfreezing –Reducing the Resistance to Change –The Human Response to Change –Corporate Culture –Strategies for Reducing Resistance to Change

©2003 South-Western Thomson Learning Implementing the Change Process STEP 2The Actual Change –Shared Vision –Communication Words Actions Speak Louder Than Words

©2003 South-Western Thomson Learning Implementing the Change Process STEP 3Refreezing/Rearchitecting –Recognizing Heroes and Champions –Celebrations –Rewards

©2003 South-Western Thomson Learning Managing Continuous Change “Calm Waters” vs. “White Water Rapids” The Innovative Organization The Learning Organization