Chain Reaction Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674.

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Presentation transcript:

Chain Reaction Dylan Frank Jenna Jeffrey Dylan Scammell Hilary Muth

Sales  $5,873,426 Number of Units Sold  $16, 070 Costs of Goods Sold  $3,095,623 Profits  $489,025 Shareholder Value  $8.58 Earnings Per Share  $.489

Horizontal Analysis of Income Statement Gross Margin  Decreased by 22% from Total Expenses  Increased by 38% from 2012 Total Other Income  Increased by 16% from 2012 Net Income  Decreased by 66% from 2012

Price - Our price increased by 8.33% from 600 per bike to Firm 1 bikes are priced at $500, which is the next highest competing price - Industry average is $507 Place - Chain Reaction’s high-end quality bikes are placed in Sports Stores and Bike Shops Promotion

Overview of Firm Sales Performance Why?

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