Presentation on “Brand Study of Nestle and Impact of Maggi On its Branding Policies”

Nestle.... Nestle was established in 1866 by Henari Nestle. It is a Multinational Company food and beverage company. Its headquarter is situated in Vevey,Switzerland. It operates 447 factories in 194 Countries. Nestle has 333,000 employees. Nestle sells over billions of product everyday. It is one of the main shareholders of L'Oreal which is the one of the largest cosmetics company.

Nestle India.... In India Nestle started exporting its product in Nestle set up his first factory in 1961 in Moga Punjab. Nestle India Manufactures products like -Nescafe (coffee) - -Maggi -Kit Kat -Bar one -Milk -Dahi -Jeera Raita.

Nestle Product All Over the Country.. Their are 8,000 product of Nestle available in the market. Like:- -bottled water -milk and beverages(coffee) -breakfast cereals -infant food -pet food -frozen and refrigerated foods -cosmetics (L'Oreal, Maybelline and Garnier )

Nestle Vision And Mission.... Vision of the company is to be the best in everything they touch and handle. Mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions.

What are the Strategies of Nestle... Firstly the advertisement shown is very suitable and in different languages. Product Extension. Relationship with consumers. Relationship with Employers. Community Social Relations.

Sales....

MAGGI... Type:-Ready to eat food of Nestle. Founded In 1890 Founded by Julius Maggi Introduced in India in 1982 With the launch of Maggi Noodles in India it created an entirely new category “Instant Noodles” In 2005 Nestle India Ltd. Started offering a range of New ‘healthy’ Products under Maggi brand. As the Taglines Says “taste bhi health bhi”

Maggi takes the health Routine... In 2016 Nestle India launched a New Maggi product called Maggi Daal Aata Noodels It was made of whole wheat and contained pulses and positioned as ‘healthy’ food. Various Taglines of Maggi. -Mummy bhook lagi hai -Bas do mintue. -Fast to cook good to eat -Health bhi Taste bhi

Case Study Of Maggi... On May 2015 Fssai from U.p founded unexpectedly high levels of monosodium glutamate as well as 17% of lead in it. On June New Delhi Government banned the sales of maggi in India for 15 days due to findings of the ingedient in it On June 4 Gujarat FDA banned it. On June 5 FSSAI ordered to recall of all nine approved variants of Maggi. On June 6 the central goverment of India banned nataion wide sale of Maggi

Loss to Nestle due to Maggi 27,420 tonnes of maggi including 1,422 tonnes of the i.e 320 crore product that are at its 5 factories in the country were recalled. Brand value of Nestle fall over $200 million i.e 1,300 crore due to ban. Comapny account for 20% of the company’s over all revenue crisis management 50% of decline in the volume growth of the Nestle India ready to eat food products in Mjor loss in customers trust.

Steps taken by Nestle...

Mistake done by Nestle... A spokes person said “ we are surprised with the content supposedly found in the sample. We monitor the lead content regularly as a part of regulatory requirements and test.” It takes Maggi Noodles off the shelves, saying it will be back Soon. Nestle was being very conservative and quite at the time of crisis. Nestle representative and spokespersons were hardly seen. No media conferences were handle by the Nestle people on regular basis.

Key information about Maggi India was the biggest market in the world 30% of nestle revenue was from Maggi Maggi was pitched as healty food

Bombay high court allows Maggi to be exported from India... On 30 June Indian court said that nestle could export batches of maggi 2 minute made in India. Singapore, U.k, Canada food regulatory bodies said that maggi of India are safe and can be exported.

Conclusion:- The trust and loyalty for the Brand of the customers has been gone down. Nestle need to revive it strategies and polices to stand in the market. Due to Maggi Reputation of Nestle has faces difficulties as well as in the revenue and sales the huge decline was noticed.