INDUSTRY PIONEERS Unit 1.4

 Responsible for the re-introduction of the Olympic Games in the 18th century after Emperor Theodosius I had abolished the games existence in 393 A.D.  Fourteen countries and 245 athletes competed in the Games  During the 2014 Winter Olympics there were 88 countries and 2,800 athletes. The U.S alone sent 230 PIERRE DE COUBERTIN

BILL VEECK  One of the most imaginative sports entrepreneurs of the past century and the most creative marketer in baseball history  Sent 3’7 Eddie Gaedel to the plate in an official game in one of the most outrageous promotions seen in professional sports  Introduced “Bat Day” the first of many giveaway days featuring premium items which have become commonplace in sports today

PETE ROZELLE  As commissioner of the National Football League (NFL), guided the league from relative instability to arguably what has become the model for professional sports leagues today  In 1960, Rozelle, in his first year as commissioner, the value of the Dallas Cowboys was $1 million. The storied franchise is now valued at nearly $1 billion.

ROONE ARLEDGE  Recognized as the visionary for “Monday Night Football.”  Responsible for the integration of slow motion and the replay into broadcasts  myd3StLwagk myd3StLwagk  nE5aN266h8 nE5aN266h8

RODGERS AND HAMMERSTEIN  Rodgers, a composer, and Hammerstein a librettist, collaborated on nine musicals  Of the nine, five are considered classics; Oklahoma!, Carousel, South Pacific, The King and I and The Sound of Music  The pair also contributed much of the creative work in Walt Disney Studio’s Cinderella  24WMOLw 24WMOLw

SHAWN FANNING AND SEAN PARKER  Co-founders of Napster, an online file- sharing portal that many consider to be the most innovative Internet program of all time  Napster, at its peak, had over 80 million registered users  Program opened the door to the digital music revolution, paving the way for successful commercial online music companies such as Apple’s iTunes, Rhapsody, Sony Connect, and the re- introduction of a subscription based “new” Napster  9hT5w 9hT5w