The Art of Persuasion November 7, 2011 DO NOW: Pick up a persuasion note taking sheet

Warm-up/ Quickwrite  How would you feel if someone convinced you to do something without giving you all of the facts first?

Objectives  Students will describe the purposes of each type of propaganda  Students will differentiate between each type of propaganda

Propaganda  Is a form of communication that is aimed at influencing the attitude of a community toward some cause or position  It is used to benefit oneself or one's group.  Does not give the whole picture… only pieces  This is used in media, advertising and politics  CAUTION: can be tricky devices, manipulation, fallacies

Bias  Prejudice in favor for or against one thing, person, or group compared with another  Usually in a way considered to be unfair.

Bandwagon Define: A technique used that suggests that most people feel one way about an issue and urges others to go along with the majority Example: Everybody in town is wearing a “Vote for Mayor Twaddle” button. You should be too!

Testimonials Define: A testimonial attempts to convince you to base your decision on the merits of what another thinks, usually someone famous or important. Example: Astronaut Judy Henry urges you to vote for Mayor Twaddle on Tuesday.

Name-calling Defining: Makes accusations but doesn’t give any facts to support the claims. Example: Mayor Twaddle is a crook.

Stereotyping Define: Uses commonly held but oversimplified or unfair images of a group to make a point that isn’t true. Example: My opponent is supported by a lot of professors, and we all know that professors don’t know a thing about the real world.

Glittering Generalities Define: A device where patriotic, attractive or catchy sayings are used but don’t really communicate anything. Example: “NEW!”... “Fresh”... “Pure”... “Home-made.” Example: “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”

Ordinary People  A technique used where an attempt to associate the message with simple values and down to earth people.  It may claim that opposing views are linked to people who think they are better than others.

Scare Tactics Define: A technique that describes possible negative effects with strong and unsupported images that make people act out of fear rather than reason. Example: Use germ away or you may allow your children to fall victim to this deadly disease.

FACT: 22 Million School Days are Lost Every Year Due to the Common Cold.*

Transfer device  It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.  Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. Example: We love Taylor Swift, therefore we love milk! Got milk?

Card stacking device  Manipulates information to make a product appear better than it is often by unfair comparisons or omitting facts.  Example: Mac commercials

Origins of card stacking device  The term originates from the magician's gimmick of "stacking the deck", which involves presenting a deck of cards that appears to have been randomly shuffled but which is, in fact, 'stacked' in a specific order.  The magician knows the order and is able to control the outcome of the trick.

Wait! Is propaganda a good or bad thing?  What if Taylor Swift was smoking a cigarette?

Activity: Identifying propaganda in magazines  With your group, identify 3 forms of propaganda in 3 different advertisements

Activity With your partner, you will create a commercial for a soda. You will need to use the type of propaganda you have been assigned. You must write out a script (each person will turn one in) You only have 4 MINUTES to plan!!!!