Four Visions of Technology- Supported Learning: Examples, Lessons, and Challenges for University Education Bradley C. Wheeler Kelley School of Business Indiana University

Course Time/Place Matrix Same Time Same Place “Class Place” Different Time Different Place “Class Space” Different Time Same Place “Class Space” Same Time Different Place “Class Space” Any course may operate in both the place and space.

Pressing Questions…  How does TSL add real value for learners, faculty, and institutions?  How should universities proceed in both strategy and practice?

4 Visions for Technology  Vision to Automate  Vision to Informate Down  Vision to Informate Up  Vision to Transform Real Course Examples from Each Vision Implemented in MBA/Exec Ed Programs (Zuboff, 1984; Leidner & Jarvenppa, 1995)

TSL Journey for Universities

My Teaching Team The efforts of these faculty have made this work possible.

Vision to Automate  Judicious use can make sense Example: IS On-Line Competency Exam

Vision to Informate Down  Pedagogy based on transmission of knowledge Web sites with slides, lecture notes, etc. Example: Oak/Elm Class Forum Example: Executive Education & LearningSpace

Vision to Informate Up  Instructor can see into the minds of students and tailor instruction Example: Pre-class On-line Voting for Cases Example: Integrated Consulting Project

Vision to Transform  Fundamentally alter the rules that have defined knowledge construction for learners  Pedagogical focus is Cooperative, Collaborative, Constructive Example: Electronic Commerce Course Example: Cooperative Learning

Transforming Faculty Planning  Creating an electronic market for teaching topics, scheduling, planning  Organizational Memory across years  Integrated syllabus production is a by- product of the planning process Example: MBA Core Planning System (CORPSe)

Transforming Exec. Education  Creating interorganizational electronic linkages between companies and b- schools  Providing on-line technology process structuring for strategic planning  Providing (near) real-time faculty guidance for Virtual Teams Example: Virtual Strategic Planning Tool Example: Course Containers - LearningSpace

Pressing Questions…  How does TSL add real value for learners, faculty, and institutions?  How should universities proceed in both strategy and practice?

Strategy for the Network Era?  Choosing target markets Leverage the brand and existing capabilities Co-branding via educational consortia Build electronic relationships w/customers, partners  Recognizing TSL as an org. change initiative Create capacity for innovation Establish a technology strategy Plan to access economies of scale in knowledge, faculty skills, technology

The Tough Issues...  Steering faculty involvement Incenting the hard work of TSL startup Directing that energy towards school initiatives Scaling successes across programs  Funding and steering a technology plan Stable, reliable, familiar Dynamic, adaptive, innovative

How to Start? Scale Up?  Consider Which Vision(s) is(are) the Objective  Choose Enabling Technologies Make -- design, code, maintain yourself Buy -- adapt to tools’ features/quirks  Implement Train, educate, reinforce, support

Implementation Strategies  Top Down - Planned Growth Slower Hard work to Engage Faculty  Bottom Up - Organic Growth Messy Build from Success to Success

Further Reading  Leidner, D. E. & Jarvenpaa, S. L. (1995). The Use of Information Technology to Enhance Management School Education: A Theoretical View. MIS Quarterly, 19(3),  Wheeler, B. C. (Winter, 1998). The State of Business Education: Preparing for the Past? Selections¸ (Journal of the Graduate Management Admissions Council).

Four Visions of Technology- Supported Learning: Examples, Lessons, and Challenges for University Education Bradley C. Wheeler Kelley School of Business Indiana University