IT promotion video

Key IT messages to deliver Cost effective solutions Open for cooperation Engineering transforming force

Creative direction

Synopsis #A: 1’s and 0’s

Style: Connected, Potential, Future Key message: #1 Engineering force / Unlimited Potential We start with a computer screen with the basic language that all use… 1’s and 0’s appearing on the screen. A storytelling man voice begins a speech but more as a journey that while 1 and 0 are the start to all computers… where each will be taken to set the future in many direction and only keep growing thus providing solutions to the world. Example: Showing locations of programmers working as team to make robotics a reality. A late night coder working on the line and we see through the screen. The storytelling gives us the right canvas to explore all of our companies both big and small to startup as all are join by the passion of 1 and 0’s… Only at the end, do we reveal that’s it’s Ukraine and it’s people. Reference music and style of shooting: But IT images… and some cities / culture… but not tourism manners.

Synopsis #B: A New generation… (IT Future)

Style: Humanistic, Empowering, Motivational Key message: Driven by Solutions / Unlimited Solutions Powerful story like speech with all the main elements of each sector and how they influence the global trade, how they impact both in and out of Ukraine. Each sector we speak and show inspirational people in IT taking on the word… the speaker says; A country… that produced more that X amount of Programmers each year who have one the highest math skills on the planet’, A Country…. over and over again surprising us and all with game changing ideas….etc’ In the end, He finishes with the famous saying… That country… is Ukraine. Reference Music and style of shooting: Synopsis #B: A New generation… (IT Future)

Synopsis #C: EYE’s to the World

Style: Technology, United, Advanced Key message: Connected as One We open on a close up of a woman’s eyes with the reflection of coding on her glasses. The camera then zooms in her mind where we see the neurons firing and all the circuitry and how connected it is. But the circuits then transform into literary into a circuit board leading us from one chip to another and each telling their own story of which part of IT it represents - Once on a subject, we can cut to real images and action in that particular sector. Finally at the end we zoom back out to the eye and the reflection announcing Ukraine see’s the future clearly and delivers real solutions. Feeling and editing reference: Reference in terms of graphics: Music Reference: 0Qw&list=PLqFafW0YyOCvPyVHP4nLVZXgOzsSFZx9nhttps:// 0Qw&list=PLqFafW0YyOCvPyVHP4nLVZXgOzsSFZx9n Synopsis #C: EYE’s to the World