1 EERE Communications EERE Web Coordinators Meeting 02/18/2016

2 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

3 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

4 Usability Study Recruited 7 participants from a list of potential ones, representative of the website audience Conducted moderated and remote usability testing (GoToMeeting) from Jan. 20 – Feb. 3, 2016 Tested participants with eight tasks relevant to the new redesign

5 Usability Study Findings Global Concerns Using top navigation to find technology information specific to an audience and thinking the top navigation is part of a specific website Difficulty finding and confusion about contact information Difficulty navigating back to a specific website Using breadcrumbs

6 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics Tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

7 Newsletter Template Requirements We recently updated Communication Standards to explain what you can do with the EERE template. You can find the updated standards here: energy.gov/eere/communicationstandards/electronic-newsletter- requirements-and-best-practices Here’s what our template looks like…

8 Newsletter Template Requirements

9 You DO NOT need to go to the Web Governance Team to change: The gray banner The body section. This means you can do things like: Replace the gray banner with a photo banner (although this isn’t recommended) Put images in the body section Add columns Add callout boxes. You DO need to go to the Web Governance Team to change: The DOE/EERE header The font styles and colors The background colors The footer.

10 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

11 Application Template vs. energy.gov Template

12 Application Template vs. energy.gov Template 1.Header colors Green is different, but in the family of EERE colors Gray banner in header is also approved Gray banner in header 2.Banner – EERE identifier, not energy.gov 3.Breadcrumbs – optional 4.Footer {{Sitename}} is a resource of the Department of Energy's {{Office}} Office. Contact UsContact Us | {{Office name}} | Office of Energy Efficiency & Renewable Energy{{Office name}}Office of Energy Efficiency & Renewable Energy

13 Application Template vs. energy.gov Template Flexible elements Search box "Login/Logout" and "Register" (administrative) links Horizontal navigation Left navigation Application Template Style Guide, including heading styles and color palette

14 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

15 Analytics Tip: Unique Page Views vs. Page Views Any time a page is loaded by a user’s browser, the number of page views for that page is incremented. Unique Page Views Eliminates multiple views of the same page during a session. Page Views All views are of the same page during a session are counted. Example: In the above example, Google Analytics would count the following for the EERE Home Page: Page Views: 3 Unique Page Views: 1

16 Analytics Tip: Unique Page Views vs. Page Views When to use Unique Page Views For finding how many times a page was visited Page Views For calculating the exit rate for a group of pages exits = 100 * exits/page views

17 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

18 Next meeting: March 17, 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069