CUSTOMER Analysis

What is customer analysis? A process of identifying the individuals or groups that are benefitted or affected by an action, classifying them according to their needs, and evaluating the impact of corresponding services rendered. CUSTOMER Analysis

Why we have to do customer analysis? To cause an ultimate effect of the organizations’ action to targeted customers for a successful outcome. CUSTOMER Analysis

1.Sort your customers. 2.Assign priorities and focus on customers needs based on mandate and urgency. 3.Provide interventions and initiatives based on added value and better problem solving. 4.Ensure successful outcome by developing customer value proposition. STEPS of CUSTOMER Analysis

Who are the beneficiaries of our services? Who are the indirect beneficiaries of the services we provide? What are the major goods and services we are mandated to provide our customers? Who are our customers and what are their needs and expectations? STRATEGIC OUTCOME Why should we patronize your services? What is most worthwhile to keep in mind about your services? Primary Customer Secondary Customers Major deliverables What benefits do we get from your services? OUTCOME (Customer Value Proposition ) A Customer Analysis

DIDM -Customer Analysis Who are our customers and what are their needs and expectations? Primary Customers PNP (INVESTIGATORS, DETECTIVES, FIRST RESPONDERS, SOCO AND CASE MANAGERS) Secondary Customers OTHER LAW ENFORCEMENT AGENCIES, FOREIGN COUNTERPARTS AND THE 5 PILLARS OF CJS Major Deliverables POLICY DEVELOPMENT SYSTEMS AND PROGRAMS ENHANCED MANUALS & SOPS IN THE CONDUCT OF INVESTIGATION AND DETECTION SCIENTIFIC AND ICT ASSISTED DETECTIVE AND INVESTIGATIVE SERVICES OUTCOME RELIABLE INVESTIGATIVE AND DETECTIVE POLICIES, SYSTEMS AND PROGRAMS

Who are our customers and what are their expectations? CUSTOMERS PrimaryPNP SecondaryCommunity Major Deliverables Policy development and direction on:  Public Information and Advocacy  Community Organization and Mobilization  Women Empowerment and Development towards Gender Equality (WEDGE)  Family Life Education and Development  ICT Assisted Police-Community Interaction  Disaster Risk Reduction and Management and Environmental Protection  Peace Building/Counter Terrorism  Image Development and Enhancement OutcomeHighly capable, credible, efficient and community service-oriented PNP DPCR- CUSTOMER ANALYSIS

Customer Analysis Who are our customers and what are their needs and expectations? Primary Customers PNP (Operating Units) Secondary Customers Other Law Enforcement Agencies (LEAs), Government Agencies (GA), Local Government Units (LGUs), etc. Major Deliverables S trategic policy development and direction on: crime prevention law enforcement internal security Regulatory functions OUTCOME Focused operational strategy

Who are our customers and what are their needs and expectations? Primary Customers C, PNP; D-Staff; DIPO; PPOs; CPO; and all other Uniformed & Non-Uniformed Personnel Secondary Customers Community, LGUs, NGOs, NGAs, AFP, Other Government Agencies and Private & Business Sector Deliverables / Services Effective crime prevention initiatives, better Crime Solution and Enhanced Public Safety and Internal Security measures Customer Value Proposition (CVP) / OUTCOME A dynamic, motivated, responsive and reliable PNP as partner for peace & development of CARAGA

Who are our customers and what are their needs and expectations? Primary Customers City Mayor RD, PRO 13 Community (Citizens and Visitors of Butuan City) Station Commanders Secondary Customers LGUs, CPOC/BPOC, DILG NAPOLCOM Other PNP Units (CIDG, Crime Lab, HPG) LEAs (BPA, PDEA, BJMP, BFP, BOC, NBI, LTO) Other Government Agencies (DepEd, DENR, DSWD, DOH, DPWH, CDRRMC, BFAR) AFP, Coastguard CJS (MTCC/RTC/City Prosecutors, PAO) Multi-Sectoral Stakeholders (Religious, Academe, Business, NGOs) Media Deliverables / Services Crime Prevention Crime Solution Public Safety and Internal Security Enforcement of Special Laws Inter-Agency Coordination Customer Value Proposition (CVP) / OUTCOME A safer Butuan City to live, work and do business. BCPO CUSTOMER ANALYSIS

THANK YOU and GOOD DAY!