CONCEPTS Multimedia Voice, data and image integration. High demand but no supply yet, due to actual technology limitations. MobilityAdd value to any service.

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Presentation transcript:

CONCEPTS Multimedia Voice, data and image integration. High demand but no supply yet, due to actual technology limitations. MobilityAdd value to any service. Combined with Multimedia surpass costumers expectations. Mobility and Multimedia Perhaps the major goal of the telecomunications service providers, natural way of the mobile telecomunications market.evolution.

INVOLVED SEGMENTS IN THE SERVICE AVAILABILITY Mobile Service Provider Packet mode capacity(cost), Data rate transmition increase(quality); Security mechanism(reliability). Handsets provider Development of more friendly user models without affecting in size, weigth and battery consumption. Contents suppliersDevelopment of custom made contents. Security mechanism (network complement)

APLICATIONS - Entertainement (games); - High definition image; - Remote medical service; - e-learning; - Location based service; - Video on demand; - Telemetry; - ; - Video streaming; - Video conference; - Video phone; - File tranferency; - unified message; - Wap. - etc.

SERVICE PROVIDER PROFITABILITY INCREASE NUMBER OF USERS PROBLEM ! THE BEST COSTUMERS ARE ALREADY IN THE NETWORK. ARPU DECREASE SOLUTIONS - COST MANAGEMENT - COSTUMER LOYALTY - COSTUMER RELATION MANAGEMENT - SERVICE DIVERSITY

MOBILE COMUNICATIONS EVOLUTION 2001 (2G): VOICE PREDOMINANCE AND LOW SPEED DATA (14,4Kb/s) DATA (CIRCUIT MODE) - SMS - ADS -INTERNET ACCESS - WAP (WML) - PC through mobile handset(HTML) - CONSOLIDATION PHASE - DATA PREDOMINATION OVER VOICE CHANGING COSTUMERS PATTERNS.

MOBILE COMUNICATIONS EVOLUTION 2002 (2,5G): VOICE PREDOMINANCE AND LOW SPEED DATA (14,4Kb/s) DATA (PACKET MODE) - SMS - ADS -INTERNET ACCESS - WAP (WML) - PC through mobile handset(HTML) - First m-commerce applications. - HIGH USAGE, DUE TO THE EVOLUTION OF TECHNOLOGY CAPACITY - CONTENT QUALITY IMPROVEMENT. - DATA TRANSMISSION CONCEPT CONSOLIDATION. - IMPLEMENTATION OF THE FIRST M-COMMERCE CONFIGURATION (LEVERAGE OF DATA USE)

MOBILE COMUNICATIONS EVOLUTION 2004/5 : DATA PREDOMINANCE (70% TO 80%) AND VOICE(20% TO 30%) DATA AND VOICE -- PACKET MODE - CHEAPER SERVICE - “ALLWAYS ON” HIGH INCIDENCE OF “M-COMMERCE” TRANSACTION - TECHNOLOGY EVOLUTION (3G) - HIGH DATA TRANSMISSION (QUALITY ) - PACKET MODE (COST) - SAFETY TRANSACTIONS (LOYALTY)

GSM USA GSM 1900 GPRS GSM Europa GSM 900, DCS 1800 GPRS ? EDGE ? ETSI W-CDMA/UMTS MAP/INAP TECHNOLOGY EVOLUTION

2G2.5 G Services 3G/ IMT CDG cdmaone IS - 95 A IS-95B 64 Kb UWCC IS HS (EDGE) Cdma xRTT 1,25 MHz ? Cdma xRTT ? 5 MHz ANSI - 41 GSM ? EV- DO ? ? EV - DV ? TECHNOLOGY EVOLUTION