Robin Ammon, Jr., David K. Stotlar chapter 13 Sport Facility and Event Management

Introduction Boom in new sport and entertainment facilities –25 sport facilities were constructed or renovated in 2004 –50 sport facilities were constructed or remodeled in 2005 Sport and entertainment events are similar Skills and competencies to manage sport and entertainment facilities are also comparable

Types of Facilities Single purpose Designed for only one sport Multipurpose Designed to host a variety of events Nontraditional Designed to appeal to high-risk activities

Privatization Move from public to private management –Owners still own facility –Hiring a private management company is called outsourcing –Company specializes in facility management (continued)

Privatization (continued) Trend –Began with US professional team facilities –Spread to intercollegiate facilities –Spread to minor professional leagues –Spread to sport and entertainment facilities overseas –Spread to high schools and municipal recreation centers (continued)

Privatization (continued) Why privatization –To create new revenue sources –To make facility profitable –To take advantage of expertise of private management companies Contract –Negotiated by facility managers –Normally three to five years in length –Specifies base management fee plus incentives

Risk Management Definition The control of financial and personal injury loss from sudden, unforeseen, unusual accidents and intentional torts (continued)

Risk Management (continued) Safety –The safety of everyone in the facility is top priority –Same principle applies in every facility Staff –Educated about risk management procedures –Identify potential risks –In constant communication with fans and clients (continued)

Risk Management (continued) Expensive endeavor In 2004, $1.4 billion (USD) was spent on security at the Athens Summer Olympics Technological advances –Bar codes –Smart cards –Collapsible equipment

Facility Management Three primary managers Facility director Operations director Event coordinator

Facility Manager Directly responsible for facility Creates SOPs for facility Ensures that SOPs are administered correctly Ultimately responsible for the successful outcome of events

Operations Managers Reports directly to facility manager Responsible for all –Personnel –Procedures –Activities related to the facility

Event Coordinator Responsible for managing individual events Equipment Personnel Facility ticketing and distribution

Event Management Components Recruiting personnel Event personnel assignments Event planning Event evaluation

Components of Event Management Note list of 19 components in textbook

Recruiting Personnel Need policies for both –Volunteers –Paid personnel Training will make or break success A well-trained staff is crucial to achieving 100% customer satisfaction

Event Personnel Assignments Event coordinator Ultimately accountable for all aspects of events Administration division manager Responsible for clerical administrative duties Technical services division manager Designs the framework, or structure, for managing events (continued)

Event Personnel Assignments (continued) Operations division manager Responsible for all personnel, procedures and activities contained in the operations division Public relations, marketing, and hospitality division manager Responsible for all matters pertaining to public relations, marketing, and hospitality Special services division manager Responsible for plans related to security, sanitation, and television

Event Planning Scheduling the event –Reservation process –Booking –Conflicts Negotiating the event –Terms –Boilerplate –Split (continued)

Event Planning (continued) Coordinating the event –Venue and equipment needs –Personnel –Work order –Time restrictions Staging the event –Parking –Seating –Customer service –Alcohol policies –Crowd management (continued)

Event Planning (continued) Settling with the promoter –Reconcile revenues and expenses –Negotiate split between promoter and facility Evaluating the event –Evaluate entire process with management team –Document entire process