MBAD6197 Managing Multinational Enterprises DR. VICTOR Z. CHEN ( UNC CHARLOTTE Course website:

What do we do today?  Orientation  What are the objectives of the class?  What should you be expecting in the class?  What would you like to learn from the class?  Course structure  Lecture time table  Quizzes and assignments  Grading policies  Q&A Course website:

Learning objectives Course website: Upon completion of this course, students should: 1. Be able to analyze an MNE’s competitive advantages in international business. 2. Be able to identify global opportunities given these competitive advantages. 3. Be able to design strategic location choice and entry mode based on the MNE- location fit. 4. Be able to conduct competitive environment analysis between MNEs and potential local competitors. 5. Be able to identify the MNE-location misfits and related risks. 6. Be able to design strategic responses to hedge and manage these risks.

Course Structure 5:30-8pm 5:30-6:15pm Lecturer 6:15-6:30pm Short break 1 6:30-7:15pm Circle time (roundtable discussion) Occasionally, guest speakers 7:15-7:20pm Short break 2 7:20-7:50pm Practice and problem solving for final presentation The final team presentation is 5:30-7:00, May 3 7:50-8:00pm Short quiz, 3 single-choice questions (open book, individual). Course website:

Grading Policies Course website: Grading Policies Course participation 30% In-class short quiz 42% (3% x 14 quizzes) “Global Managers” challenge 28% (10% materials + 10% presentation + 8% Q&A performance) Letter grades and numeric grades equate as follows for this course: A B C U <70 or violations of the University Policy 407, The Code of Student Academic Integrity

About team project  In every class since next week, I will spend at least 30 minutes each week to discuss the project questions that are related to the week’s lectures.  Information gathering  Information synthesizing, summarizing, and organizing  Applying and adapting learned models/frameworks into strategic solutions for real problems  Creatively modifying the learned models/frameworks to showcase your own ideas  Clearly articulating your strategic solutions in an easy-to-follow structure with consistent logics and sufficient empirical support  Succinctly presenting your strategic solutions to experienced judges C ~ B- B- ~ B+ A- ~ A+ B+ ~ A- Course website:

My education style/philosophy Key benefits: Learning a broad and integrative knowledge base Absorbing knowledge through adaptive practice (NOT simulations, but real practice) Building a nice resume (e.g., awards, real projects, etc.) Networking and team works Getting famous in Charlotte business community, if working hard Course website:

International business  Alliance/License  Trade  Export/Import  Foreign direct investment (FDI)  Sales subsidiaries vs. local packaging/assembly vs. local production  Joint ventures vs. wholly owned subsidiaries  Mergers and acquisitions (M&As) vs. brownfield investments vs. greenfield investments  International (strategic) management  Global marketing strategies  Global production/innovation strategies  Global financial strategies  Global HRM strategies Course website:

What is really different about international business compared to domestic business? Course website:

Political environment Financial environment Cultural environment Economic environment Boundaries Course website: What is really different about international business compared to domestic business?

Political environment Financial environment Cultural environment Economic environment Boundaries Course website:

Contact Victor Z. Chen Belk College of Business UNC Charlotte +1 (704) Course website: