The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults Randall Glysch & Kyle Pfister Wisconsin Tobacco Prevention and Control Program
Think of a smokeless user. Is s/he also a cigarette smoker? Why does s/he choose smokeless? Activity
Adult Cigarette Use Declining Source: Wisconsin BRFSS,
Adult Smokeless Use Increasing Source: Current Population Survey (CPS)
Significant Youth Smokeless Use & Experimentation Source: Wisconsin Youth Tobacco Survey (YTS)
Sgnificant Youth Smokeless Use & Experimentation What are these signs telling us?
YearAmount per pack 1939From $0.0 to.03 July 1, 1955From $.03 to.04 September 1, 1987From $.25 to.30 May 1, 1992From $.30 to.38 January 1, 2008From $.77 to 1.77 September 1, 2009From $1.77 to 2.52 Cigarette Tax Increases in Wisconsin What other Context can help us predict the future arc of the smokeless trend?
The Policy Landscape Stronger Tobacco Control Policies
New Smokeless Products Marketing Jan 1, 2008 Cigarettes: $1.77 Chew: $1.31 per oz OTP: 50% of price Sep 1, 2009 Cigarettes: $2.52 Chew: 100% of price OTP: 71% of price Tobacco Price Increases July 5, 2010 Statewide Smoke Free Workplaces FDA Legislation Implementation
The Industry Landscape New Products & New Marketing
Product Marketing Corner Store - Madison WI
Walleye Weekend - Fond du Lac WI Product Sampling
Country USA - Oshkosh WI Product Sampling
Country Jam - Eau Claire WI Product Sampling
Longhorn Mobile Trailer - Green Bay, Madison Product Sampling
Bar Promotions – Milwaukee WI Product Sampling
Potential Anti-Sampling Policy Strategy: Build Community Support to Eliminate Tobacco Product Sampling Activities: Monitor local business and community events for evidence/examples of new products and/or industry tobacco product sampling to Conduct assessment of city council support for policies to eliminate tobacco product sampling Conduct media advocacy activities as appropriate to highlight the tobacco product sampling issue in your community Engage and involve youth in activities to eliminate tobacco product sampling Engage and involve year olds in activities to eliminate tobacco product sampling
Conclusion Pay Attention to the Signs! Smokeless Rates are Increasing Tobacco control policies are producing quitters Industry products and tactics are shifting How are you altering your course?
Contact Information Randall L. Glysch, Research Scientist (608) Kyle Pfister, Policy Coordinator (608)