Design Biz Breakthrough Bootcamp - Week 5 Training Call - Thank You for joining us! Presents …

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Presentation transcript:

Design Biz Breakthrough Bootcamp - Week 5 Training Call - Thank You for joining us! Presents …

Innovative Ways to Create, Cultivate & Build Client Connections Reaching your ideal design clients Building relationships with clients & prospects Create advocates Create memorable experiences Maximize your marketing dollars

Planting Seeds Talk, talk Attracting clients & prospects

Networking Why network Where to network –Offline –Online How to network “I’m working with a new client who (describe your client). I’m helping him by (what you’re doing to help that client). I really like working with people like that because (say why).”

Referrals & Testimonials Access to my call for the Business of Interior Design Telesummit Plus special bonus material!

Cultivating Relationships Building connections with ideal clients Developing rapport Listen

Qualifying Your Prospects Pre-qualifying clients Client intake process Free vs. Paid Consultations

Finding Ideal Design Clients Push vs. Pull marketing Marketing activities Some Traditional methods: –Trade shows – Outdoor Advertising (fixed location) – Outdoor (mobile) – Direct Mail – Newspaper Display Advertising – Newspaper Classified Advertising – Consumer Magazine Advertising - Trade Magazine Advertising -Sponsorships -Coupon Books and Mailers -Television and Radio -Printed Phone Book (Yellow Pages)

No & Low-Cost Marketing Methods Website / Blog Social Media Newsletter / Ezine Classes & Workshops Be a Video or Radio Star Building Relationships with the Press Keep in Touch AWeber, Constant Contact Blogger.com, WordPress.org, TypePad Facebook.com, LinkedIn.com, Twitter.com HelpaReporter.com ReporterConnection.com RadioGuestList.com PR Experts: PublicityHound.com 30MinutePR.com YouTube & Vimeo BlogTalkRadio.com wsradio.com MyPodCast.com PodOMatic.com, podbean.com

Make it Bloom Maximize your Marketing Budget Budgeting – Funds & Resources Tracking & Reporting

Where to Start Plan, Promote, Profit & Prosper "The vital, successful people I have met all had one common characteristic. They had a plan." ~ Marilyn Van Derbur Leverage –Talents, Assets & Resources Create systems Work your best methods Pick 1-3 ideas that make sense for your business

Your Assignment Create your marketing categories Determine goals for each category Identify 1-3 things you’ll do to attract & connect with ideal design clients For each, list 3 actions you’ll take Create marketing content

Design Biz Breakthrough Bootcamp - Week 5 Q&A Call - Wednesday, October 12th at 4pm ET