Website Structure Proposal Information in this 8 page document is private and confidential Legend: Sponsor – Alex and Partners TA – Target Audience Customers – Target Audience who have made payment

Focus of the web site Created as the main platform for sponsor’s business in an interactive manner and for brief information about men’s business fashion – Provide the option to purchase made-to-measure men’s business wear at an affordable price and collect at sponsor’s office at customers’ convenience. – It should not be a repository for information or links database, both which directs traffic away from sponsor’s site. 2

Target audience Men seeking good quality apparels at an affordable price. Age ranges from young adults just entering the workforce, to experienced adults. Target audience may or may not be aware of apparel language. Thus the need to have pictures, drawings and illustrations. Site should have straight forward navigation which is easy to understand and make purchase / make appointment. 3

Access to Information Maximum 2 clicks or 2 screens away from getting what target audience wants: Customizing apparels, making purchase and book appointment. No links to direct user away from sponsor’s website to other information and then back. 4

Construction of site Side menu for level 2 onwards which indicates: About sponsor, Let us support you, Fashion advice and inspiration, and Contact us Home PageAbout SponsorShort write up of sponsor Let us support you (Flow chart of Create, measure and appointment ) Selection of what to support (shirt, pants, suit) (Refer to next slide for design) Measure: Self or book appointment to come down with sample / have measurements taken Make payment online and collect at specified date. Includes collecting of customer info: Name, , Contact number Go down to sponsor’s shop to make payment with receipt number Selection codes can be traced by entering receipt number in sponsor’s computer Fashion Advice and Inspiration Gallery photos and testimonials with photos of happy customers Q & A Contact Us Office location, contact number and 5 Level 1 Level 2 Level 3

6 Design Shirt/Pants/Suit Shirt: MaterialCollar Cutting 1, 2 and 3, Material 1, 2 and 3 and colour 1, 2 and 3 Pocket Cutting 1, 2 and 3, material 1, 2 and 3 and colour 1, 2 and 3 Buttons Selection of a few buttons Pants: materialPocketsbuttonscuttingSuit: materialcollarpocketbuttons Pointing cursor over options and illustrations appear at the side with recommendations. Click to select. Illustration to show final design and an overview of customer’s selection Proceed to measure (previous slide) Level 3

Visual Design Considerations Target audience understands what sponsor’s business is about just from the top portion of home page and how to go about using sponsor’s services on the bottom portion of home page. Easy to understand navigation once they decide to try out and make purchase when they have decided. Colours: Light on eyes, nothing flashy which distracts audience from making a purchase. Font: Easy to view font which presents a formal yet refreshing look. Graphics: Illustrations and photos to show what our products look like. Theme: Men’s business wear 7

Site information Customers’ selection to be sent to sponsor’s computer for record and validation purposes. Maintenance of site: Sponsor to have the knowledge to maintain and update on a regular basis (once a month). Contact information: Sponsor’s Office location, contact number and . Able to be viewed in most browsers and mobile phones. 8