VAR Inbound Marketing Success Story
Katie Gutwein Director of Marketing & Social Ramona Gutwein Assistant
3 2 1 HubSpotter Since: July 2011 Number of HubSpotter Powered Clients : Six Industries Served: Healthcare Manufacturing & Distribution
KBK’s G P C T Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM Timeline BECOME INBOUND MARKETING EXPERTS CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE RESULTS WE DELIVER SHOWING ROI SHORT, SPORADIC TIMELINE THREE MONTHS
KBK’S Inbound Story 1 Process: DEVELOP OUR OWN VERSION OF ‘SMARKETING’ FOR OUR CLIENTS 2 Why was this so successful? TWO WORDS: INTERNAL BUY-IN 3 Were there any struggles? “THIS IS YOUR NEW NORMAL.” 4 What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.
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