Creative thinking

Karin Jorna – Avans University of Applied Sciences – ‘s-Hertogenbosch - Netherlands

What is creative thinking? Creative thinking is the process of: Problem clarification: searching for the right question together To diverge: Searching together for solutions To converge: selecting ideas and develop specific plans

The working of the brain Which side of your brain is dominant?

5 basics for creative thinking 1)Creative observation 2)Postponement of judgement 3)Flexible associating 4)Diverge 5)Develop the power of imagination But also Thinking in chances Persistance Distance oneself Willing to take risks Social abbilities

6

Short circuit

Test

How many squares do you see?

Assignment Take your mobile phone and make a snapshot of a daily object from a different point of view. Do not tell to your group members what it is. Let them guess…. (10 minutes)

Patterns

What is creativity?

Creativity Has something to do with … What’s new, not normal, different, surprising. 5 important misconceptions about creativity 1)You are creative or not! You can’t learn to be creative. 2)Creativity is painting on silk or knitting. It’s fuzzy and for soft people. 3)My environment inhibits me to be creative. 4)Creativity, I don’t have time for that. 5)Brainstorming and that sort of stuff, we already do that

Idea Stimulators

Results of creative thinking Looking Glass concept Electrolux Design Lab 2009 Finalists

Results of creative thinking Digital graffiti with a katapult +innovative+lifestyle%29&utm_content=Google+International Philips Light Blossom Meat Water

Creative ideas Where can you get them?

Creative ideas Why do some ideas stick and some don´t Six characteristics of ideas with a ´sticking factor´ Simple: Look for the heart of the matter Unexpected: With a surprise you attract attention Real: Abstract ideas are more difficult to remember than real ones. Credible: Support your ideas with facts and authorities. With a feeling: Appeal to your own interest and identity. With a story: Inspire people with a beautiful story

Test your creativity ?

Creativity tool Make a combination of the products below. Look at the individual products and try to combine, function, advantages material and shapes into a new product. T-shirt & Computer Cactus & Door Klock & Desk Car & Cabinet Pencil & Binocular Steering wheel & Umbrella

Creativity tool Mindmapping bedded#t=

Creativity tool Visual organizing Write down a number of aspects of the brand the client doesn’t want to hear. -What is bad about the product/ service? -What are its worst characteristics? -What discourages most and why shouldn’t you buy it? Translate every disadvantage into an advantage!

Creativity tool Use the comics to develop a creative concept for an advert (pay-off) for a: Dairy product Pizza delivery service Computergame

Want more? Tony Buzan – Use both sides of your brain Edward de Bono - Lateral thinking – Creativity step by step

You´re invited! Minor International Sales Minor International Entrepeneurship Minor Innovation and Creativity

Thanks for your attention!