Are the following stories regarding mistranslations true or false?

Slides:



Advertisements
Similar presentations
How To Survive And Keep Growing APS 2013 Ki Hoon Sung.
Advertisements

INTERNATIONAL RELATIONS
BAC 312 Intercultural Communication
“ No va ” “ No va ” in Spanish means “It want go.” Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing.
March 9, Maharaja Mac – India Beer served in German McDonalds.
Cultural Differences Marketers should be aware of when Marketing Globally By Mark Braithwaite.
Understanding Ethical and Legal Considerations
The Pearl By: John Steinbeck. Author Background John Steinbeck In his very short preface to the novel, John Steinbeck wrote: “If this story is a parable,
Cicero Translations Presenting you to the world Translation ● Typesetting ● Website localisation ● Voice-overs ● Subtitling ● Proofreading Here are the.
Of Mice and Men John Steinbeck Style of Novel Steinbeck set out to create a new lit. form Some call the book a “play-novelette” He developed.
Avoiding legal pitfalls. What is copyright? Copyright is a property right, similar to owning a car. –It gives individuals control over the use of their.
Communication Lecture #18. Communication Overcoming Roadblocks or Barriers to Effective Communication.
Brand Names, Logos, Trademarks & Slogans
Reading Workshop for Reception Parents Helping your child become a confident reader.
 One of the most powerful competitive tools that any business has is its brand – the way the consumer sees the business or thinks about its products.
Learning about book covers Written by Dennis Williams Polar Bear Pictures by Jane Roberts Happy Book Company is The title of a book the name of the book.
SCJP 100 Success Secrets ISBN SCJP 100 Success Secrets - Gerard Blokdijk - There has never been a SCJP manual like this. 100 Success Secrets.
Create a Tag Game In this lesson, students will create, change and publish a tag game of there own.
Guiding Storytelling Experiences
Marketing Concepts. Workbook – DO NOW Page 254 – Tesco is Market leader in Thailand. Question 1,2,3 (15 mins)
The Competitive Market
International Competitiveness
Cultural differences in international marketing
Copyright 2007, Prentice-Hall, Inc Globalization by U.S. Firms Coca-Cola has been a leader in globalization. Marketing in Action.
TOP TEN MARKETING SCREW-UPS. 1. Coors put its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea”.
Art or craft?. “translation” ← Latin translatio ( trans + fero = "to carry across" or "to bring across")
Informal Institutions. Understanding Institutions Formal Institutions Laws Regulatory bodies Rules Informal Institutions Norms Cultures Ethics.
Brands. What is a Brand?  A brand is the sandbox that your company “plays” in  It is a company’s “Personality” and its “Reputation”
Children’s Books.
Year 11 Wide Reading Unit Standard 8808 You get : 3 Level one Credits at Achieved Level You read: two novels, and a selection of poetry, short stories,
CULTURE COMICS CINEMA CULTURE The culture of the United States of America is a Western culture, having been originally influenced by European cultures.
Cultural Imperialism. Definitions Imperialism is the policy of extending the control or authority over foreign entities as a means of acquisition and/or.
Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill.
Informal Institutions. Understanding Institutions Formal Institutions Laws Regulatory bodies Rules Informal Institutions Norms Cultures Ethics.
A Superlative Book 英三 1 1 st Apr Summary The Guinness Book of World Records is a compilation of the highest, and sometimes lowest, achievements.
Big Books. Purpose of Big Books Reading Big Books together is non- threatening “social learning activity”. They show students how to read naturally, with.
26/10/ Selection Nested If structures & Complex Multiple Conditions.
Analytical Paragraph Of Mice and Men Example. INSTRUCTIONS You must write an original analytical paragraph during this presentation. I will be showing.
Guide Book Spanish 2 Mini Project. Project: Guide Book In class today, you will make a guide book for someone visiting a Spanish-speaking country. You.
Lesson 4: Manipulating Sound. Last lesson we learned how to manipulate/fake images. Sounds can be manipulated or faked, too. READ the Introduction and.
Of Mice and Men by John Steinbeck Published in 1937.
APA Style…light! APA Citation 6 th ed. for COM 115 Original presentation created by Laura Burrows, former Writing Center Consultant.
Grade 6.  Did you know that a story can be different depending on who is telling it?  Did you ever wonder what the story of a Native American would.
TE807 Final Project: Prototype (shared reading material and five day lesson plans) Group Members: Min Liu, Yanbo Chen, Qiuping Yuan.
Instruction For the Chinese vocabulary: Record your pronunciation of the character or word. Provide the English meaning. Use the mouse write the character.
U.S. PPF for Cars and T-Shirts Cars T-Shirts U.S has 50,000 Hours of Labor with which it can produce either cars.
Dave’s T-Shirt and Hat Stand Chart Go back to your Dave’s T-Shirt and Hat Stand project. Insert three different charts into the Excel spreadsheet. Chart.
Gold Rush Writer's Conference Mokelumne Hill, Calif. May 1-3, 2009 Laptop 2: “Lulu, where are you?” Tom Johnson Institute for Analytic Journalism.
Dust Bowl Facts Droughts True Or False Life During The Storm Other
M ARKETING D ISASTERS !. Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way.
10 th Grade Research Paper. Instructions  Read over the instructions.  Are there any questions about what is on the paper?
Title Page The title page is the first page in the book. It tells you the title of the book, the author and the illustrator. It also tells you who published.
SESSION 13: Mercantilism & British Laws OBJECTIVEDO FIRST You will be able to explain how mercantilism and British laws caused the American Revolution.
The Ebook Publishing Revolution Tom Corson-Knowles February 4, 2013.
EUROPEAN DAY OF LANGUAGES 26 September 2007 The main aims of the European Day of Languages are to raise awareness of the rich linguistic diversity of Europe.
Year 3 Mrs Roleston and Miss Summerfield Our aims, expectations and curriculum coverage for the year ahead.
OF MICE AND MEN JOHN STEINBECK. John was born on February 27, 1902 in California. He was an American author of twenty seven books including the novella.
Year 3 and 4 Curriculum Meeting 2017
Hi, Sowndwhich Man! Alisa Newman, ATA-Certified Translator
Using MLA Style to write a Work Cited Page
Localization Testing Chapter 9.
Reading Workshop for Reception Parents
Focus Questions 1. Why is it important for you to understand another country’s culture? 2. Why is it important for you to understand the major cultures.
Writing a Research Paper
MIDTERM EXPRESSIVE TEST
survival of the fittest
The Pearl John Steinbeck.
John Steinbeck An American Author
TO KILL A MOCKINGBIRD Harper Lee
Presentation transcript:

Are the following stories regarding mistranslations true or false?

True or false? The Chevrolet Nova sold poorly in Spanish-speaking countries because its name translates as "doesn't go" in Spanish. This is an "urban legend", although this anecdote is still used in many business schools and seminars to illustrate the perils of failing to do adequate research before introducing a product into the international marketplace. The Chevrolet Nova sold well in Mexico and Venezuela. False

True or false? Coca-Cola's initial transliteration of their name into Chinese produced a rendering whose meaning was "bite the wax tadpole". True - partly Although Coca-Cola translated their product as "to allow the mouth to be able to rejoice", Chinese shopkeepers created signs whose pronunciations formed the string "ko-ka-ko-la“, resulting in nonsensical meanings such as "female horse fastened with wax", "wax-flattened mare", or "bite the wax tadpole".

True or false? Mitsubishi introduced a model with the rather unfortunate name of "Pajero" (a word which in Spanish is a slang term for someone who enjoys pleasuring himself), prompting Mitsubishi to rename the car the "Montero" in some markets. True

True or false? The John Steinbeck novel The Grapes of Wrath was published in a Japanese translation bearing the title The Angry Raisins. Another urban legend. The title of Steinbeck's masterpiece has been correctly rendered in multiple Japanese versions as Ikari no budou (first published in 1962). There are no recorded instances of the book being published as Ikareru hoshibudou ("The Angry Raisins") or Budou no ikari ("The Wrath of Grapes"). False

True or false? An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish, the shirts proclaimed "I Saw the Potato". True

True or false? The Chinese translation of a British bus manufacturer’s maintenance manual used "nuts" of the edible variety throughout the instructions, in expressions like "tighten the nuts with a ratchet spanner". Cicero Translations was asked to edit and correct the 200-plus page manual in True

CICERO TRANSLATIONS Nothing is left to chance 25 years of quality translations