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YOUR COURSE MATERIALS Boone/Kurtz Contemporary Marketing, 13e You will… — be tested — receive homework assignments — have reading assignments …from these materials

WHY DO I NEED THE BOOK? — Nine in ten professors (90%) say that students would do better if they made greater user of the assigned textbook. — Students’ pass rates, retention rates and grades improve when they employ supplemental materials in addition to their textbooks. Zogby International, 2006

WHAT’S SO DIFFERENT ABOUT THE NEW EDITION? — New "Evolution of a Brand" element gives you an in-depth look at the success stories of brands that have effectively maintained their position as market leaders through the course of time. —With the Second City Video Cases, students will examine the history of the theater company and the successful marketing practices that spelled success. — New end-of-chapter self- quizzes called "Assurance of Learning Reviews."

GET THE GRADE RESOURCES! Learning Resources available with this textbook… – ThomsonNOW – Business & Company Resource Center – Companion Website

WHAT IS THOMSONNOW? ThomsonNOW is an easy-to-use online resource that helps you study in less time to get the grade you want-NOW! – Personalized Study Plan – E-Lectures with narration – Interactive E-book – Chapter Video Application – Audio Review – Access to Business & Company Resource Center

WILL THOMSONNOW HELP ME GET A BETTER GRADE? 87.3% of students agree using ThomsonNOW regularly helped them perform better on exams. 83.9% of students agree that Personalized Study was a valuable study tool. 95% of students responded that using ThomsonNOW on a regular basis helped them get a better grade 82.7% of students are likely to tell a friend about ThomsonNOW YES!

STUDENT HOMEPAGE

PRE-TESTS & POST-TESTS

PERSONALIZED STUDY PLAN

E-BOOK

E-LECTURES

BUSINESS & COMPANY RESOURCE CENTER Whether you are completing a case analysis, preparing for a presentation or discussion, creating a business plan, or writing a reaction paper… …the BCRC is a powerful and time saving research tool for you.

BUSINESS & COMPANY RESOURCE CENTER – This is the company search. – Select this option to search for a company by name, industry code, product/brand, or location. – Type in the company name and then click on the green search button.

BUSINESS & COMPANY RESOURCE CENTER – Results are promptly returned for each retrieval to the company profile tab. – Click on the source type desired to locate needed information.

TECHNICAL SUPPORT

FREE COMPANION WEBSITE! Great for test prep!

YOU HAVE CHOICES OF HOW TO BUY THE BOOK! Purchase textbooks in the format and at the price that is right for you. Print Options NEW print textbooks at up to 25% off, shipped free! Digital Options Electronic texts up to 50% off Individual chapters for as little as $1.99 Study Tools Study Guides, Online Homework Assistance, Audio Content, and more!

STUDENTS…PLEASE READ If your textbook doesn’t already come with the helpful study aids we’ve discussed, go to your local college bookstore or go on-line to iChapters.com.