By Anna Beykirch and Evan Lindley CMM495 Spring 2011.

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Presentation transcript:

By Anna Beykirch and Evan Lindley CMM495 Spring 2011

Introduction Skip Viragh Student-alumni networking website Old relationships New relations Mission Statement Albert P. “Skip” Viragh ‘64

The need for BadgerConnection Networking Learn from alumni academic and career paths Job and internship opportunities Act as guide for current students Small community Deeper bond Create connections through time of recession

Why a website? 93 percent year olds 74 percent 30 and older Faster to connect online (Lenhart, Purcell, Smith, Zickuhr, 2010)

How BadgerConnection is different Student Alumni Ambassadors Selective group Student-Alumni Networking Hour Mary Keller Career Services Student oriented SHC alumni website Alumni to alumni

Diffusion of Innovations Theory Everett Rogers Five step process Knowledge, persuasion, decision, implementation, and confirmation BadgerConnection’s process

Goals Long term Become adopted by alumni office Short term Get members to participate & create opportunities Relationships Enhance knowledge of networking Tips Increase recognition

Target Audience Current students and alumni of SHC

Objectives Qualitative Forums and blogs Updates Quantitative Amount of alumni and current student members Increase numbers every 10 days

Strategies and Methods Interact online Discussions Academic or career Campus Publicity Facebook Guerilla marketing Flyers E-newsletters Word of mouth

BadgerConnection Facebook Fan Page

Guerilla Advertising Flyers

Alumni E-Newsletter

Tactics Website Design Main Invite My page Members Videos Events Blogs Forum Member Map Groups

Tactics cont. Decision making process Brainstorming Evan’s technology experience Anna’s promotion

Budget Chris Hughes Ning.com Plan options $2.95 $19.95 $49.95

Project Execution January 31 February 7-11 February February February 26 February 28-March 4 March 7-11 March March 21 Badgerconnection.ning.com

Evaluation – what we wanted to do Short term goals Participation & Increase numbers Create opportunities Inform about campus & Increase recognition Long term goals Evaluation Survey

Facebook Impressions

Facebook Insights

Effective Advertisements Sophomore, Tommy Campbell Facebook Data Comments on profile pages Word of Mouth Guerilla Marketing Flyers Final Evaluation

Ethical Issues Trust

Strengths of BadgerConnection Successful concept at other schools Beneficial strong bond at SHC

Weaknesses of BadgerConnection Raised awareness, but numbers did not rise Lacked participation Initial excitement, failure to sign up

Changes Google analytics Communications and Institutional Marketing Department Shc.edu

Reflection Distinction between internship Mary Keller’s inspiration Branched off idea Social media Consistency

Future New goals and tactics for participation Utilize job postings and opportunities