National Postal Forum Great Lakes Area Mailing Industry Focus Group Meeting January 28, 2016 March 20-23, 2016  Opryland Hotel & Convention Center  Nashville, Tennessee

NPF 2016 National Postal Forum Mission Statement “To assist the USPS in building relationships with and educating mailers in the most effective and efficient use of the products and services offered by the USPS.” 2

NPF 2016 Background  Held since 1968 is the nation’s preeminent mailing industry meeting run by a 501(c)(3) not-for-profit educational corporation called the National Postal Forum.  An annual conference that brings together the Postal Service and its major customers; corporations, state and local governments and nonprofit groups — for lively discussions on the use of mail to grow their business and generate revenue.  Participants learn about the latest marketing innovations and trends in the mailing industry.  In 2015 more than 4,000 large and small business customers attended representing companies that spent more than $22 billion in revenue -— nearly a third of total revenue for the USPS.  With an exhibit hall featuring the largest comprehensive gathering of suppliers to the Postal Service and the businesses involved in mail. 3

NPF 2016 Growing Revenue through Education, Innovation and Collaboration  To grow revenue by educating customers about its products and services as a strong marketing channel  Equipping industry leaders, who serve as an extended sales force for the USPS, with the latest innovations to help them market the mail to large and small businesses.  Senior managers of the Postal Service meet with industry customers to resolve mailer’s issues  This once-a-year event presents a unique opportunity for existing and prospective customers to meet and interact with senior level USPS executives while also attending educational workshops conducted by industry and Postal Service mailing experts. 4

NPF 2016 Providing Workshops for Continuing Education Opportunities  Led by Postal Service executives and Industry leaders, many companies across the country send employees to the NPF as part of their official continuing education programs.  NPF workshops are tailored to its diverse audience of mail creators, preparers, mail room managers, and mailing industry professionals and cover a wide range of topics from ways to utilize mail to boost business and generate revenue to how to design and prepare mail for delivery.  Attendees can earn a USPS Professional Certification that is recognized by many corporations as continuing education credit. 5

NPF 2016 PROGRAM HIGHLIGHTS  PMG Opening General Session  Tuesday General Session  100+ Educational Offerings (Industry and Postal)  New Direct Mail Certification Program  Customer Awards Celebration  PCC Reception  Small Business Day (during Exclusive Exhibit Hall time)  Partnership Recognition Luncheon (Featuring Scott Hamilton)

2016 Program highlights: 2016 NPF Program DAYEVENTOFFICER Sunday National Meeting of Area Focus Groups COO, AVPs PCC Opening SessionPMG, DPMG, COO, VP C&IA Full Day of Workshops Officer-led SessionsTBD NPF Welcome and Areas’ ReceptionAll Officers 7

DAYEVENTOFFICER Monday Opening Keynote SessionPMG Exhibit Hall OpeningPMG Full Day of Workshops Officer led Executive SessionsTBD PCC Dessert Reception All 2016 NPF Program 8

DAYEVENTOFFICER Tuesday Tuesday General SessionCMSO Full Day of Workshops Officer-led SessionsTBD Customer Awards CeremonyAll Exhibitor Reception - EveningAll 2016 NPF Program 9

DAYEVENTOFFICER Wednesday Exclusive Exhibit Hall - AMALL Emerging Business Leaders Day - w/ local small businesses PMG, COO, CMSO Full Day of Workshops NPF Partnership Recognition Sit-Down Luncheon (w/ Scott Hamilton) ALL NPF Closing Event – Wildhorse Saloon, Downtown Nashville ALL 2016 NPF Program 10

NPF 2016  Registration Registration Now Discount Options:  *New for 2016* Book a hotel through NPF and save $100 on a FULL or THREE DAY Registration  If you are a member of a PCC or MTAC sponsored organization, take $100 off a FULL Registration or $50 off a THREE or TWO DAY Registration.  Refer a first time attendee to the 2016 National Postal Forum and receive a $200 credit to your 2016 registration fees!There is also a Mulitple Employee Discount. After the first registration, all additional employees from the same company receive an additional $25 discount.  Sign up to be on our mailing list to receive s containing all the lastest NPF news and Promotional Offers Sign up to be on our mailing list  Eligibility requirements are on npf.org 11

NPF 2016 Hotel Information  Gaylord Opryland Hotel and Convention Center 12 Room Rates: Atrium Room - Room with Atrium view and balcony. $269/Night Single/Double - Single/Double Standard Guest Room. $219/Night An additional $15 per night resort fee will be charged for your stay. This fee includes Wifi in guest rooms, atriums, restaurants and lobbies; Online access to The Wall Street Journal; Bottled Water (2 per day); Access to the Fitness Center at Relache, the Spa at Gaylord Opryland. In order to receive these room rates, reservations must be made through the National Postal Forum.

March 20-23, 2016  Opryland Hotel & Convention Center  Nashville, Tennessee Any Questions?

Political/Election Mail

DelivertheWin.com “Deliver The Win” website  Promotes the power of Direct Mail as an effective tool for a candidate’s campaign  Describes the benefits of using Direct Mail  Takes your campaign message door to door  Can deliver micro-targeted and personalized messages.  It’s measurable.  It can be hard-hitting and uninterrupted.  It’s an ideal channel to drive voters to engage with your digital and social efforts. 15

DelivertheWin.com Digital + Mail  The website promotes the integration of Digital w/ Direct Mail  Constituents use digital platforms to access their news and information  Propels voters toward digital experiences as it enhances their use of Social, Mobile and Search Engines as part of an omni-channel campaign  Breaks through the political “noise” to effectively engage voters. 16

DelivertheWin.com Downloadable Infographic 17 That provides a visual representation of information and data around the use of Direct Mail and Digital to enhance the ability to see patterns and trends.

DelivertheWin.com Provides Solutions  Every Door Direct Mail   First Class   USPS resources to get started 18

The U.S. Postal Service has seen its share of American political campaigns — 240 years of them, in fact. And we’ve learned that direct mail can be a resilient, effective and digitally compatible lead channel to help win political campaigns. DelivertheWin.com Any Questions?