1 Consumer Preference & Packaging in Europe © InSites Consulting Europeans vote for glass Recommendation of glass (results per country) Q : Would you recommend.

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Presentation transcript:

1 Consumer Preference & Packaging in Europe © InSites Consulting Europeans vote for glass Recommendation of glass (results per country) Q : Would you recommend glass as a better packaging material to friends and family? N = 6200 / F = no filter Europe UK The Netherlands Germany France Poland Austria Czech Portugal Spain Italy Greece Turkey Recommendation of glass as packaging material is high, though with strong differences between countries.

2 Consumer Preference & Packaging in Europe © InSites Consulting Packaging usage This is partly explained by glass’ outspoken personality Q : Which packaging material applies best for each of the following statements? N = 6200 / F = no filter Glass has the most pronounced image characteristics.

3 Consumer Preference & Packaging in Europe © InSites Consulting Packaging usage Europeans would prefer to choose glass more often Q : If available in your regular grocery shop, please indicate which type of packaging material you would prefer for each of the following categories? N = 6200 / F = no filter Q : Please indicate for each of the following products which type of packaging material you use most for this category? For quite some product categories, there is a discrepancy between the packaging material Europeans would prefer to use (glass) and what they actually use.

4 Consumer Preference & Packaging in Europe © InSites Consulting Packaging usage Preference – Juices Q : If available in your regular grocery shop, please indicate which type of packaging material you would prefer for each of the following categories? N = 6200 / F = no filter Europe UK The Netherlands Germany France Poland Austria Czech Portugal Spain Italy Greece Turkey

5 Consumer Preference & Packaging in Europe © InSites Consulting Packaging usage Preference – Milk Q : If available in your regular grocery shop, please indicate which type of packaging material you would prefer for each of the following categories? N = 6200 / F = no filter Europe UK The Netherlands Germany France Poland Austria Czech Portugal Spain Italy Greece Turkey

6 Consumer Preference & Packaging in Europe © InSites Consulting Q : If you have selected glass in any of the above categories, please indicate why you have chosen glass? Packaging usage Reasons for using glass Europe UK Netherlands Germany France Poland Austria Czech Rep. N = 5991 / F = only if glass is used Sig. higher than European average (95% confidence interval) Sig. lower than Europe average (95% confidence interval)

7 Consumer Preference & Packaging in Europe © InSites Consulting Q : If you have selected glass in any of the above categories, please indicate why you have chosen glass? Packaging usage Reasons for using glass Europe Portugal Spain Italy Greece Turkey N = 5991 / F = only if glass is used Sig. higher than European average (95% confidence interval) Sig. lower than Europe average (95% confidence interval)