Angel Reed Kelly Vouklizas Michelle Preston Stephanie Parks

Macys.com

Purpose of Macy’s Site  Advertise merchandise  Offer special promotions  Offer a wider variety of merchandise than can be offered in stores

Pros & Cons of Macy’s Site  Pros Well organized Easy to navigate- The tabs are clear and well marked where to find the merchandise Sales are the first thing the customer sees  Cons Very cluttered- The sales were displayed all over the website Hardly any pictures of merchandise on the home page– sales take over the site

Macys.com– “Customer Solutions” Informational Content  Customer can review the product  Ability to rate the reviews based on helpfulness  A chance to win a $1,000 gift card as incentive to write a review  Macy’s Star Rewards Card Macy’s credit card- gives customers rewards such as 10% off

Macys.com– Revenue Model  Product Catalog Revenue Model Images, reviews, product description, size charts, etc.  Business-to-Consumer Connecting the business to the consumer

Macys.com– Marketing Relationships  Macy’s Inc. is also a parent company of Bloomingdale’s  Participate in a variety of events throughout the year Macy’s Thanksgiving Day Parade Macy’s Holiday Events Etc

Macys.com– Features and Functionality  Search tab  Wedding registry  Personalized shopping cart- it remembers you, you can share with others, etc.  Customer service section  Social media utilization

Macys.com– Social Media  Facebook  Twitter  YouTube  Pinterest  Macy’s App for iPhone and Android  Sign up for text messages or  mBlog

mBlog

Mobile App

Macy’s– International Presence  Shipping worldwide to over 100 countries

Nordstrom.com

Nordstrom.com– How does website usability compare?  Not as cluttered with promotions  More modern feel  More presentable  Promote their products with more images  More strictly apparel and accessories based, rather than home furnishings

Are the strategies for the two websites different?  Macy’s Focuses more on sales Not as presentable Put as much information as possible in one place  Nordstrom Focuses more on the quality and the products More aesthetically appealing Not as concerned with sales and promotions

What are the significant differences in assortment?  Macy’s Carries more home goods, along with apparel Appeals more to the everyday, classic buyer More of a broad view of product  Nordstrom Focuses more on apparel and accessories, rather than home products Appeals a little more to the fashion forward consumer Specific to the season and occasion in the upcoming months

SWOT Analysis