Anthony Young 3/1/2010.  Marketing function  Identifies products and their source and differentiates them from all other products.  Day Chocolate Co.

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Presentation transcript:

Anthony Young 3/1/2010

 Marketing function  Identifies products and their source and differentiates them from all other products.  Day Chocolate Co.  Brings premium quality fairly traded chocolate.  Works with organizations and individuals in the private, public and voluntary sectors to raise awareness of fair trade.

 The Day Chocolate Company only has a small part of the market, they are not a big company but still focuses on fair trade and quality services.

 Build the Divine brand by both launching a range of 100g molded block chocolates to sit in a Divine family with our already successful Divine milk chocolate and a range of seasonal Divine chocolate novelties.

 Yes. Their marketing strategy appears to focus on putting out new products in order to attract new customers and which will bring in more profits.

 Targets mostly women 18+  Also children 7+ and their parents.

 Performs in an Highly Competitive yet Imperfect Market.