Chapter 1 Managing Sports

What Is Sport Management? Sport management is a multidisciplinary field that integrates the sport industry and management.

Size of Sport Industry One estimate states that the sport industry is a $350 to $400 billion a year industry.

NASSM The North American Society for Sport Management (NASSM) is the major professional association for college and university academics in sport management. Much of the scholarly research in sport management is published in NASSM’s Journal of Sport Management.

Topics of Interest to NASSM Members Sport marketing Future directions in sport management Employment perspectives Management competencies Leadership Sport law Personnel management (continued)

Topics of Interest to NASSM Members (continued) Facility management Organizational structures Fund-raising Conflict resolution

Effective Sport Managers Effective sport managers use their skills to conceptualize solutions and business strategies all the time—after all, that is what managers do.

Examples of Careers in the Sport Industry Sport broadcasting Recreation management Sporting goods manufacturers Managing in professional leagues Athletic directors (ADs) Stadium and arena management Sport marketing agencies Players’ agents

New Professional Leagues Offer Career Opportunities New leagues such as the AFL and AFL2 (Arena Football), AAFL (All-American Football League) and MLL (Major League Lacrosse) offer internship and career opportunities. Teamworkonline.com is a good website for learning all about the new leagues and teams and opportunities in internships and careers.

Manager’s Resources Human Financial Physical Informational

Performance Performance is a measure of how well managers achieve organizational objectives.

Three Most Important Traits Here are the three most important traits of successful managers, according to the results of a Gallup poll: 1.Integrity 2.Industriousness 3.Ability to get along with people

Management Skills Technical skills People skills Communication skills Conceptual skills Decision-making skills

Figure 1.1

Table 1.1

Important Traits for Managers Professor Edwin Ghiselli identified six traits of managers (ranked by importance): 1.Supervisory ability 2.Need for occupational achievement 3.Intelligence 4.Decisiveness 5.Self-assurance 6.Initiative

Four Management Functions Planning Organizing Leading Controlling These management functions need to work as a system.

Figure 1.3

Three Levels of Management 1.Top 2.Middle 3.First line

Types of Managers General Functional Project