Chapter 12 Chapter 13. Nokia Diversified 140 year old company Restructures 80’s 90’s to concentrate on mobile telecommunication mobile Aggressive competitors.

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Presentation transcript:

Chapter 12 Chapter 13

Nokia Diversified 140 year old company Restructures 80’s 90’s to concentrate on mobile telecommunication mobile Aggressive competitors Samsung, Sharp, LG, Motorola Cell phones fashion accessories Geographic shift to China, India, Brazil,& Russia Smart phones

Decentralizing –Multimedia group –Enterprise solutions unit Mobile Phones 5 SBUs –Broad Appeal –Lifestyle products –New Entry Two horizontal organizational units –Customer and Market operations –Technology platforms unit Global market share up to 34%

Functional Competencies of the SBU

Resource allocation

Decision-making influence and participation

SBU organizational structure

Functional coordination and conflict resolution

Functional Organization

Product Management Organization

Organizing by markets

Matrix organization Recent trends –Managing processes –Self-managing teams –Joint ventures