SUBLIMINAL ADVERTISING. What is subliminal advertising? DEFINITION How does the mind work? How do subliminal messages work on the mind?

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Presentation transcript:

SUBLIMINAL ADVERTISING

What is subliminal advertising? DEFINITION How does the mind work? How do subliminal messages work on the mind?

The subliminal myth - VICARY - THE LEGISLATION - STUDIES

Subliminal advertising What ways do advertisers use to sell their products? How do you make an appealing advertising? What has the FCC established? Where can you find subliminal messages? What could explain the use of subliminal advertising?

Subliminal advertising 3. COCA-COLA COMPAGNY

DEBAT

SOME QUESTIONS - What are your reactions (to what has been said and shown)? - Have you ever noticed these subliminal advertisings before? -Do you think it should be accepted or banned from advertisements?

Some practice