Thriving into the Future A Generational View Trends of Change : Annimac Generational Differences Futurist

Rate of Change  15 minutes - new technology  15 days - new product / service  15 seconds - new web site Change we experience in one day Our Grandparents did in one year !

Driving the speed of change Technology : In % of job types do not exist now 80 % technology not thought of yet

Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exists 2003

Generations Baby Boomers b 1945 – 60 age fewer males Generation X 1960 – largest number DotComs 1975 – – 30 first wired gen Ferals 1990 – fewest - ½ GenX

Baby Boomers Married or divorced Empty nesters Retired or part time workers Downsizing lives Set relationships Sense of community Material status Male Identity from job Medium term planners Travellers or homebodies Seek new safe experiences Security conscious Health conscious Defer to authority Love/hate change

Single Childless Net Dating Mobile Renters Mobile nfa Renters Varied lifestyles Materialism assumed Global i.d. Short term planners Multi careers SOHO Risk takers Fast decisions Environmental values Defer to heroes Personal journey Expect & accept change Generation Xers 30 – 45

DotComs 15 – 30 Temporary pairing Group socialising No careers Own path Parental home Global i.d. Internet relationships Non consumers I.d. from activity Wired Immediacy Multi channeled Multi actions Planetary group mission Cluetrain Manifesto Temporary deference Need & welcome change

Ferals 0 – 15 No patterns Wired into global village Global momentary limitless relationships Global i.d from self values Parental home Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Very immediate & long term views No deference Respect when needed Live change & ignore barriers

Summary : Thriving into Future  rapid rate of change  major shift in people values  major shift in corporate values  focus on relationships  options Work / Life styles  individual responsibility  young leading change  healthy sustainability coming.

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