Customer Today and Customer Tomorrow

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Presentation transcript:

Customer Today and Customer Tomorrow Matt kistler SVP global consumer insights & analytics, Walmart US

“There is only one boss... and he can fire everybody from the chairman on down simply by spending his money somewhere else.” Sam Walton

BIG DATA ≠ BIG INSIGHTS (NECESSARILY)

We amplify the voice of the customer. Role of GCIA We amplify the voice of the customer. Primary & Secondary Research Syndicated Social Media Supplier Insights Industry Sales Data

How We Listen Segments Experiences Trends Values

The impact of macro economic factors on the customer Consumer Confidence Unemployment Gas Prices Inflation Retail Sales Wages

Retail landscape is changing fast! Global OmniChannel Time

The Changing Consumer Landscape Population Health Technology Family

The New Generations Millennials Gen Z

Walmart serves ALL OF AMERICA Age Income Household Size Ethnicity Child Presence

How do they decide where to shop?

The 5 Days Season and Compression Mobile Millennials Omnichannel

Q&A Matt Kistler Matt.Kistler@walmart.com