Communicating the value of statistics to decision makers María Jesús Vinuesa Official statistics: New opportunities for transformation – innovation and.

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Presentation transcript:

Communicating the value of statistics to decision makers María Jesús Vinuesa Official statistics: New opportunities for transformation – innovation and cooperation Budapest, October 2015

1. Alternative data sources 2. Other Data Providers DATA REVOLUTION We are not alone

and COMMUNICATE them!!! CHALLENGE Maintain and highlight the value of Official Statistics

The Value of Official Statistics: BRANDING We need to ensure that the Brand of “official Statistics” is well-recognized

Domino effect: if one falls over, the next falls down too

HOW? Branding: “Official Statistics” Communication and marketing strategy Work in cooperation to identify best practises Actively promote re-dissemination by third parties (twitter, Facebook, workshop with data journalist..) National Conferences for users of European statistics (Riga and Luxembourg 2015) DIGICOM project

HOW? Improve Statistical Literacy Special days like the World Statistics Day Press conferences Magazines Competitions: Statistics Olympiads, Hackathons

Take advantage of every situation to communicate our values

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