National Intellectual Property Center of Georgia Sakpatenti Istanbul, Turkey May, 2011 Current Situation on Nation Branding Issues in Georgia

Branding through : Tourism - Cultural heritage, history and geography Georgian AO’s of Wine and foodstuff favorable environment for foreign Investment

Developments through Tourism branding Developed image logo for Georgia Adverticements on Georgia : “Wine started here”, “Europe Started here”, Invest in Georgia”,”Explore Georgia”; developed mottos for place (city and region) branding (e.g Tbilisi, Batumi, Signagi, Svaneti, Mestia) New projects to develop Free Tourist Zones – Kobuleti, Anaklia-Zugdidi free toristic zones

Tbilisi City Re-branding

Map with the indications of GI’S

GI’s locally and abroad A new comprehensive approach of developing a single Georgian wine brand The program to identify respective zones of appellations of origin of agricultural products Active campaign to protect Georgian Appellations of Origin of wine abroad. promotion of Georgian wines of AO’s at home and abroad (international and local exhibitions, wine tastings, wine congress in Tbilisi, wine fairs. Special edition of official Bulletin of AO of wines)

Protection of GI’s abroad   Negotiation with the CIS countries on mutual recognition and protection of GI’s;   The recent initialing of Agreement between the European Union and Georgia on the Protection of Geographical Indications of Agricultural Products and Foodstuffs   Cooperation with BAG, Wine Association of Georgia, State Minister’s office - committee on Diaspora issues

Legislation in IP field IPR protection   Law on copyright and neighboring rights   Patent Law   Law on Trademarks   Law on Appellations of Origin and Geographical Indications of goods   Law on Design   Law on protection of new varieties of plants and breeds of animals   Law on topographies of integrated circuits IPR enforcement   Law on border measures relating to intellectual property   Criminal code (art. 189, 189 1, 196)   Administrative violations code (art )   Civil remedies (included in different legislative acts)

International System of IPP   The Paris Convention for the Protection of Industrial Property since ;   The Lisbon Agreement for the Protection of Appellations of Origin and their International Registration since ;   The protocol relating to the Madrid Agreement Concerning the International Registration of Marks since ;   The Hague Agreement Concerning the International Registration of Industrial Designs since ;   Agreement on Trade Related Aspects of Intellectual Property (TRIPS) since ;

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