10 Facts About Why and How Consumers “Like” and Subscribe From the December 2011 Chadwick Martin Bailey Consumer Pulse.

Slides:



Advertisements
Similar presentations
1 The 7 Habits Of Successful Online Home Consultants Dave Stewart Director – Web Marketing
Advertisements

New Mexico Broadband Program Internet Tools for Small Business Success Module 5 E-Newsletters.
A strategic guide for nonprofits MAKING THE MOST OF MOBILE SOCIAL MEDIA Brad Wilke Founder & Executive Director Flash Volunteer.
What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.
Buying Behaviour Explained How to Keep Your Customers Coming Back for More Presented by Martin Varley President & CEO of Customer Focus With Original Research.
Social Media Marketing for Business Lightening Lecture:
QR Codes By Christy Lynch. What is a QR Code  QR stands for “Quick Response”  While around since 1994, they are just catching on in the US with the.
To blog or not to blog? That IS the question. Newburyport Chamber of Commerce Educational Seminar, Sponsored by iMarc.
Marketing Turning Prospects into Customers through Marketing Ivan Surjanovic, Copyright 2014 by iPower.
The Power of and Social Media Marketing to Boost your Business presented by:
Research Report: State of Social Marketing
Local Marketing For Nonprofits There’s No Perfect Tool.
“Why ?” The Case for Marketing. Works Source: Direct Marketing Association.
and Automated marketing. What we’ll be covering The importance of Main features, benefits of the Engaging Networks tool The importance.
Online Resources From Oxford University Press This presentation gives a brief description of Oxford Journals. It tells you: what the journals are; how.
Social Networking – The Ways and Means Rosey Broderick May 2011.
Non-Profit Organizations Your Company. [Your Company] can help you… [Your Company] ˃ Promote your cause to increase membership ˃ Get everyone involved.
FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.
How America Shops & Spends 2014
Starlight Digital Marketing Marketing for RubyBet.com
SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.
FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.
10 Quick Facts About How and Why Consumers Use Daily Deals Consumerpulse.
Marketing Agencies Your Company. [Your Company] can help you… ˃ Create, manage, and measure digital campaigns ˃ Engage your audience with both inbound.
We’ve Done SEO Now We’re Moving On To….. Search Engine Marketing Types of Online Marketing  Newsletters  Online Lead Generation  Landing Pages.
Mobile Payments & Alert Communications: Changing Your Bottom Line Art Coutcher Utility Sales Manager direct:
Presented by: Your Name Your Phone Number Your Website Address How QR Codes Can Help You Connect With Local Consumers.
Marketing Agencies eMarketingBoost. eMarketingBoost can help you…  Create, manage, and measure digital campaigns  Engage your audience with both inbound.
TABLE OF CONTENTS Our Mission Main Features Target Market and Demographics Why advertise with us Contact Us Summary _____________________________________________________________________.
Poll Everywhere Alex North. Definition and Images O Poll Everywhere is an online audience poll that can be used over mobile devices, twitter, and online.
| | | |
Salesforce.com ESP Service Provider (ESP). Unit Name VR Non-Profit Discounts 10,000 s per month free 15% Discount Surveys & Postcards Non-Profits.
Build Relationships and Build Business on Powered by Customer WOW Project.
Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014.
Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.
PRESENTED BY TRELENA ANDERSON WEB PROJECTS TRAINING EBLASTING YOUR WAY TO SUCCESS!
It Can Wait Peer Influence Survey September 2015.
Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.
Principles of Marketing
Creativematch eCRM Creativematch has launched a new eCRM platform providing access to an marketing suite from your own desktop. Our eCRM platform.
Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,
Course Title. John Arnold Marketing to Maximize Repeat and Referral Business.
How to Ethically Generate Abundant Referrals to Your Practice: Turning Google’s Updates into Your Best Referral Source Turning Google’s Updates into Your.
Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.
Online OPMD Support Group The Yahoo OPMD group - How to find it - Signing up to receive postings - Posting your own question to the group - Unsubscribing.
(555) Affordable Mobile Site Design & Mobile Marketing Solutions! Local Internet Marketing - For Local Businesses.
Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.
WHY A SMALL BUSINESS MOBILE APP? PROPOSAL CORTEZ APP BUILDER.
© Constant Contact 2016 Twitter 101…. The why, the what, and the how for your small business or nonprofit.
Mobile Strategy. Simple question – What is your mobile strategy?
Broadcast TOOLS AND BEST PRACTICES. Is your communication successful? Why or why not? Have you even thought about it? What is your current.
Free But Effective Listing Building and Marketing Service How to easily and quickly grow a list of potential buyers and constantly send them marketing.
BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.
The most powerful tools in the hands of those doing the most good REACH > ENGAGE > ACTIVATE.
A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.
Maximizing Marketing Success. marketing is directly marketing a commercial message to a group of people using . In its broadest sense,
Digital Marketing Master Class
Media Consumption Stats by Channel 6/1/16
Presents: Local Mobile Marketing
Internet Advertising.
Promoting Your Product
SOCIAL MEDIA MARKETING
Why Is Marketing Research Important?
America’s Energy Link Intro self
effective and affordable ways to connect with your audience
Helping teachers connect instantly with students and parents
Why Is Marketing Research Important?
CONTENT AMP Engaging content is a powerful way to get your car into the consumer’s consideration set. Content Amp increases the longevity of your carsales.
Marketing Own Your Audience.
Introduction to mobile app development Module 1 - Introduction
Presentation transcript:

10 Facts About Why and How Consumers “Like” and Subscribe From the December 2011 Chadwick Martin Bailey Consumer Pulse

1. Despite the widespread use of mobile devices, most people still primarily access from their computers Did you know? 66% of people under 30 use their smartphones or cell phones to access their Base: All Respondents Q30: From what devices do you access your account? (% selected) Base: Those who have an account Q31: What is the primary way you access your account?

2. While 30% of consumers access Facebook from a mobile device some of the time, most still prefer their computers Did you know? Over half (54%) of people under 30 use their smartphones or cell phones to access Facebook Base: All Respondents Q41: From what devices do you access your Facebook account? (% selected) Base: Those who have a Facebook account Q42: What is the primary way you access your Facebook account?

3. Relationships with an organization and a strong subject line are key to getting s opened Base: All Respondents Q34: What makes you decide to open an from a business or nonprofit? (% selected)

4. Marketers need to take advantage of best practices like not sending too much to cut through the clutter of s Base: All Respondents Q35: What makes you decide to not open an from a business or nonprofit? (% selected)

5. People sign up for lists to deepen their relationships with you and to get discounts, promotions, and exclusive content Base: Those who have an account Q36: In general, what causes you to subscribe to a business or nonprofit’s list? (% selected)

6. Consumers primarily “Like” pages for discounts and promotions Base: Those who have a Facebook account Q43: What are the reasons that cause you to “like” a business/nonprofit Facebook page? (% selected)

7. People opt-in to and Facebook for similar reasons Base: Those who have an account Q36: In general, what causes you to subscribe to a business or nonprofit’s list? (% selected) Base: Those who have a Facebook account Q43: What are the reasons that cause you to “like” a business/nonprofit Facebook page? (% selected)

8. Over- ing and irrelevant content are the top reasons people unsubscribe from mailing lists Base: Those who have subscribed to an list Q37: Which of the following could make you want to unsubscribe from a business or nonprofit’s list? (% selected)

9. Producing content that is no longer relevant to your audience and over-communicating drives both “Unlikes” and un-subscribes Base: Those who have "liked" a business/nonprofit Facebook page Q44: What triggers you to “unlike” a business/nonprofit Facebook page? (% selected) Base: Those who have subscribed to an list Q37: Which of the following could make you want to unsubscribe from a business or nonprofit’s list? (% selected)

10. About a quarter of consumers prefer to opt-in to local businesses over national businesses via and Facebook Base: Those who have subscribed to an list Q40: Are you more likely to subscribe to an list for a national or a local business? Base: Those who have "liked" a business/nonprofit Facebook page Q45: Are you more likely to “like” a Facebook page for a national or a local business?

About this study  Independent Research:  Conducted through the CMB Consumer PulseCMB Consumer Pulse  Supported by Constant Contact Constant Contact  Methodology:  Data collected from 1,481 consumers, age 18+ in the United States through the Research Now online panel  Data was collected through a 15 minute online questionnaire fielded in Q

Learn More  Download more free consumer pulse reports at  Learn how to use social media marketing to grow your business at  For more information contact:  Kristen Garvey at Chadwick Martin Bailey Kristen Garvey  Dave Gerhardt at Constant Contact Dave Gerhardt