Effective Communication PRL 300 Integrated Communications FALL 2009.

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Presentation transcript:

Effective Communication PRL 300 Integrated Communications FALL 2009

Communications Process Sender Message Encoder Decoder Receiver Feedback Noise

Four Step Communications Model

Ethos Communications effectiveness based on character of speaker and common ground shared by speakers and audience

Three “C’s” of Communication Credibility  Expertise  Honesty  Competence  Status Control  Power  Scrutiny  Authority Charisma  Familiarity  Likeability  Attractiveness  Similarity

Logos Appeals to reason  Propositions Factual Conjunctive – probably exists Value - merits Policy – new course of action Verbal evidence Analogies – similar situations Comparisons Examples Testimonials and endorsements

Pathos Appeals to sentiment Can be positive or negative Examples:  Love  Humor  Virtue  Sex  Fear  Guilt

Verbal and Nonverbal Communications Verbal  Message structure  Clarity  Power words  Product/program names  Slogans  Service marks  Memorable quotes  Ethical language Nonverbal:  Symbols  Logos  Music  Language  Physical artifacts  Clothing  People  Mascots and promotional characters  Colors  Setting

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