1.02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing Marketing involves all of the activities necessary to get a product from the producer to the consumer. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams NFL, NBA, NHL, MLB

Collegiate and Scholastic Teams

Venues: Arenas, Stadiums, Coliseums, Speedways

Commercial Facilities Marina Boat Land

Health Clubs

Recreation Aerobics Soccer Basketball Swimming Area parks

Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

Professional Individual Sports Running Swimming Golf Bowling

Amateur Sports AAU-Amateur Athletic Union

Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

Sport Sponsors

Sports Media

Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry

Movie Industry

Theme Parks

Radio Industry FM AM Country Reggaeton Hip-hop Jazz Sirius satellite radio

Film Industry Sundance Film Festival

Television Industry Dawson’s Creek is filmed in the Wilmington area

Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre

Video Game Industry Wii X-Box Nintendo Sony Sega

Fine Arts and Science Industry

Night Club Industry

Literacy Industry Library Internet Books

Casinos Industry Las Vegas Reno Harrah’s

Hobbies/Craft Industry Southern Christmas Show

Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

Products Include both goods and services

Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, CD, uniforms, athletic shoes.

Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

Importance of Sports and Entertainment Generates about $213 to $387 billion in revenue. Approximately million people viewed the 2010 Super Bowl – the most watched Super Bowl as well as the most-watched program of any kind in American television history. The average attendance per NFL game is 68,240 ( ).

Importance of Sports and Entertainment In 2000, approximately 16.3 million- in 2010, 18.3 million people watched a NFL game. The NFL has $20.4 billion in television deals with CBS, Fox, NBC, (through 2011) ESPN (through 2013) The NBA average is about 17, attendants ( season). The average MLB attendance is 30,338 per year (2009).

Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

Importance of Sports and Entertainment Over 95 million American households own a VCR (2005). Over 92 million American households own a DVD player (2009). 80% of Americans subscribe to cable or satellite TV (2008).