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Magic Creators – Fiction Shows Launching on 22 nd Feb’16 A lopsided relationship between a modern saas and a traditional bahu change when daadisaas returns from heaven! Watch as the famous duo get back with more challenges and a new mehmaan!

Magic Creators – Unique formats LIFE HAI JASHN, HAR HAFTE CELEBRATE IN TASHAN! WEEKLY EVENT SHOW

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Spreading ‘MAGIC’ across – Distribution Network Reach to 85mn homes across India Neighborhood of the top 8 Channels on most platforms Internationally distributed in USA, Canada and digital platforms of Apalya, DITTO TV etc NATIONAL MSO’s DTH REGIONAL MSO’s Strategic growth with wider distribution network resulting in reach across geography

‘MAGIC’ across – Network Strength India’s Largest Radio Network – 92.7 Big FM with new increased no of 59 radio stations & increased listenership of more than 43 Million across the country No. 1 Regional Channel across Bihar, Jharkhand and Purvanchal

We are rated as one of the TOP 5 Most attractive brands in the GEC Space And, it did create a ‘MAGICal’ spell

BARC CS 4+, HSM, Wk 2-5’16

Now Presenting... ||Krishna Leelaon ki suni ansuni kahani, khud Krishna Ki zabaani||

INSIGHT Mindset : Traditionally India is a land of a rich history of mythology Various gods and interesting stories about them are a part of growing up for all Of all the stories, little Krishna has always been the favorite topic of discussion amongst the family members Need : Though there have been a lot of show on mythology, stories around little Krishna have still not been explored much

CONCEPT Baal Krishna is a new offering from Big Magic that will have Krishna himself narrate his childhood stories to Rukmani, his wife The show will essentially have Krishna talking to Rukmani, telling his childhood stints The whole stories will run in the flashback as how Krishna narrates them First time his stories narrated from Krishna’s perspective explaining the reasons and logics behind every thing that he did Various told and untold stories to be explored from a new perspective altogether Every story will end with a moral which will be presented in a very relatable manner which will bring a distinct level of engagement with the viewers

Bringing back the magic of Krishna by the makers of – Mahabharata (Star Plus) Surya Putra Karna (Sony ET) Swastik Production House The show will take audience back to the grandeur and royalty of Dwapar Yug and will bring back all the age old stories back to life on the TV screen

KEY CHARACTERS – 1. Kid Krishna- The mischievous 'Makhaan Chor' of Vrindavan who troubles everyone in the village but at the same time acts like a protector of people of Vrindavan 2. Adult Krishna- He carries his charm on his sleeve and is often seen teasing his wife around. He values relations and loves telling tales of his childhood. An ideal husband and an ideal friend 3. Yashoda- Foster mother of Krishna who played an important role in krishna's upbringing. A selfless woman who brought up Krishna like her own. A strict mother to a naughty child 4. Nandlal - Foster father of Krishna, he is the cow herd chief of the village. Yashoda often complaints to Nandlal about Krishna's mischievous behavior

5.Balram- The ideal elder brother of Krishna. He accompanies Krishna everywhere since childhood. He is silent, somber, simple but has a fiery temper that is fast to rise and quick to fall. 6. Devaki- Wife of Vasudev and mother of Krishna. A lady of strong character, although she has seen her children being murdered in front of her she knows that good always triumph over evil. 7.Vasudev- Father of Krishna, known for his consistent approach to life and virtue of being a truthful person, never uttering a lie in his lifetime. 8.Kansa- antagonist of the show-The evil brother of Devaki who had imprisoned Devaki and Vasudev as their eighth child would kill him. But after learning that the child was born he sent a lot of demons to kill Krishna. 9.Rukmani- The first and the most prominent queen of Krishna. A curious wife who wants to know everything about her husband.

Marketing Plan – Snapshot 360 Degree Approach CONSUMER TV Radio Digital Public Relations TRADE Agency Client

Marketing Plan – Detailed CONSUMER - TV Promotions Secondages Elements on AirPeriodFrequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos on BIG Magic (Tags)6 Weeks Promos on BIG Ganga (Tags)6 Weeks Part of Show logo unit6 Weeks12Yes Break Bumper (Tags)30 Epi Break Bumper (Repeat Tags)30 Epi FCT on Show (Orig)30 Epi FCT on Show (Repeat)30 Epi Aston (10 Sec) 3 Astons per show 2 to Pres, 1 to Pwd By per Epi Graphic Bug of show logo unit 2 time during the show To Presenting600 TOTAL

Marketing Plan – Detailed CONSUMER - Radio Promotions Secondages Elements on AirPeriodFrequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos (Tags)6 Weeks RJ Mentions (Tags)3 Weeks Sweeper (Tags)6 Weeks Total Seconds

Marketing Plan – Detailed CONSUMER - Digital Promotions PlatformPeriod Presenting Sponsor Powered By Sponsor Associate Sponsor Logo presence on Facebook cover4 WeeksYes NA Brand mention Facebook Post twice a week6 WeeksYes NA Logo presence on every episode uploaded on YouTube 6 WeeksYes NA Brand integrated small format videos specially for YouTube 6 WeeksYes NA Dubsmash Videos – unique content around brands uploaded on Dubsmash application 6 WeeksYes NA Celeb Dubsmash with brand mention6 WeeksYesNA Twitter posts to have brand mention twice a week6 WeeksYes NA

Marketing Plan – Detailed CONSUMER - PR S NoPR Elements (Tags for sponsors) 1Trade release across key portals with associated brand mentions 2Press conferences with branding of the associated sponsor 3Snippets of episodes shared across web portals for continuous show recall 4Interaction with electronic channels with brand plug ins

Marketing Plan – Detailed TRADE S NoTrade Elements 1Interactive activities with key clients and agencies with branding/integration of associated sponsor 2Branding across key agencies and clients with sponsor logo presence 3Trade mailer blast across agencies and clients with sponsor logo presence 4Trade banners across key portals with sponsor logo presence

Integration Idea (e.g.) – Amul Butter #TasteofIndia TV Dedicated segment- Amul Butter Moment Digital: #Krishnafacts On Ground: Amul Butter Challenge Radio,TV, Digital #TasteofIndia Concept:#TasteofIndia A unique brand integration of Krishna’s beloved butter

Sponsorship Cost Presenting Sponsor Rs. 78 Lacs Powered By Sponsor Rs. 57 Lacs Associate Sponsor Rs. 37 Lacs

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