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Jack Ritchie 3

4 2,000 Claims per Year $2,000,000 per Year 2,000 Forensic Exams per Year $2,000,000 per Year (Approximate) Virginia

Our Fund is Healthy We are Mandated by Code to Implement an Outreach Program 2013

We Lack Expertise in Marketing - How do you make a TV spot? Let’s Ask an Expert 6 Early Discussions

We are Hesitant - Let’s Slow Down and Start with a Pilot Program Put it Out for Bid 7 Early 2014

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Challenge Accepted by Local Marketing Firm Make Some TV Spots Change Our Name Early 2014

November 2014 Phase II Let’s Do It !!!

August 2015 Six – Eight Months Results I Wish I Had Done a Better Job of Pre- Marketing I Wish I Had Anticipated the Success

August 2015 Phone Calls up 35% State-Wide Claims Submitted up 47% in Pilot Claims Down 4% in Non-Pilot Six – Eight Months Results

August 2015 Six – Eight Months Results Awards up 66% in Pilot Region Awards up 29% in Non-Pilot Region

Now What? Pilot Complete – Success Declared Staff Struggling with Increased Volume

Now What? Move Forward with Entire State? What About Re-Branding?