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Propaganda What is Propaganda? Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. – Garth S. Jowett and Victoria O'Donnell, Propaganda And Persuasion

Why Produce Propaganda? Dehumanize the Enemy Australia

Why Produce Propaganda? Increase hatred

Why Produce Propaganda? Increase support for the war

Why Produce Propaganda? Reinforce the mindset of sympathizers Canada

Why Produce Propaganda? Recruit Men for the Military Lord Kitchener, UK Minister of War

Why Produce Propaganda? Encourage home front efforts

Who Makes Propaganda? Design and production done through government agencies Design and production done through government agencies Parliament Recruitment Committee in GB Parliament Recruitment Committee in GB Division of Pictorial Publicity in U.S. Division of Pictorial Publicity in U.S. Victory Loan Dominion Publicity Committee in Canada Victory Loan Dominion Publicity Committee in Canada Prez Wilson hired Mr. Lippman (journalist) and Mr. Bernays (psychologist) to encourage US’s entrance into the war through propaganda! Prez Wilson hired Mr. Lippman (journalist) and Mr. Bernays (psychologist) to encourage US’s entrance into the war through propaganda!

How Does it Work??? Propaganda is effective in ANY medium Propaganda is effective in ANY medium Posters Posters Radio Radio TV TV Internet Internet The only consideration is WHERE the desired audience will see it!! The only consideration is WHERE the desired audience will see it!!

Techniques Authority (orders)

Techniques Fear Fear

Techniques Ad Nauseum Canada

Techniques Bandwagon Bandwagon

Techniques Beautiful People Beautiful People

Techniques Flattery Flattery

Techniques Oversimplification / Generalizations Oversimplification / Generalizations

Techniques Red Herrings Red Herrings Mostly used in audible media (Radio, TV) Mostly used in audible media (Radio, TV) If Chewbacca doesn’t make any sense, the war is bad.

Techniques Slogans Slogans Proletarians of the World, Unite!! -Russia

Can you understand this without knowing what it says? Germany