Virtual Building Solutions Better Buildings. Better Built. BIM Marketing

Virtual Building Solutions Marketing BIM Developing a strategy Creating and telling compelling stories Not everyone who markets BIM needs to be an expert on the matter but they need to have access to those who are. Industry Influences Beyond BIM

Virtual Building Solutions Be Strategic Make the complex simple and relatable The value is different for each client. Do not emphasize the technology. BIM is not about technology it is about demonstrating the ability to provide solutions that meet real needs. Be real about it. Make it a core part of your business process – not a separate technology discussion.

Virtual Building Solutions Create Compelling Stories

Virtual Building Solutions Story 1 - 4D Sequencing analyze the design BIM for constructability, pricing, logistics, and scheduling What it can mean…. 1.Visual representation of the sequence of work. 2.Conversation tool for planning with tenants, neighbors, etc. 3.Visual cash flow

Virtual Building Solutions Story 2 - Site Logistics

Virtual Building Solutions Story 3 – Digital Fabrication Reduce the unknowns to reduce contingency.

Virtual Building Solutions Story 4 – 3D Coordination

Virtual Building Solutions Culture > Process BIM is just a tool. The value comes from the users. Passionate, talented people that you feel comfortable giving room to explore. Make BIM a part of your culture and business practices.

Virtual Building Solutions Influencing the Industry Beyond BIM Changing how project teams share information and communicate. Changing the line at which design stops and construction begins. Facilitating more extensive pre-fabrication.

Virtual Building Solutions Industry BIM Groups and Organizations AGC BIM Forum Autodesk University University design and construction programs LinkedIn Groups Expert User Blogs