CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova.

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Presentation transcript:

CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova

Czech Republic

 If you have difficulties with watching the advertisement use this link: PUU&feature=related

BOBIKA For better understanding  At the beginning the woman carrying a dog said: „Could you look after my Bobika?“  In the end it's said: „Go to the place, where they can understand you.“  Centrum is a Czech web search engine (  Can you understand it?

BOBIKA  I like this advertisement because:  It‘s easy to understand  It‘s funny  The song  I can watch it everyday and I'm never fed up with it  Everyone knows it  It‘s easily remembered  Czech people like advertisements with a bit of humor

BOBIKA  I don‘t like this advertisement because:  At the beginning you don‘t know what it stands for  The connection between Centrum and Bobika is not so clear  Eating dogs can be for someone disgusting

BOBIKA  How much do you like this advertisement?  Do you think it is accurate?  Do you have better idea how to improve connection between the product (Centrum) and the whole advertisement?

All comments and ideas are welcome!