Russian Media Model: Radio and Cinema and Russian Identity Professor Elena Vartanova Faculty of Journalism Moscow State University/ Aleksander Institute, Helsinki University

Radio: Music Defeats Information

Radio: a Better Mass Medium? Audience is more satisfied with radio than with TV: 76,9% vs 65% In last 5 years the number of drivers listening to the radio has increased 5 times

Statistics 2000s: 1002 licences issued the most developed market is Moscow: about 40 radio stations present: about 500 radio stations operate at the market, of them commercial – 391 non-commercial, municipal and state – 143 no public service radio

Technologies of Radio Wired (cable) radio: the state network for emergency information AM FM

Strong Position of the State Radio At least 93% Russian have acess to the 1 st state national radio channel (Radio Rossiji) 89,2% Russian have access to 2 national state national radio channels BUT: 56,6% of Russian can access private radio stations, with only 7% of rural population having access to private radio

Consolidation or Concentration? 3 leading networks (50% of commercial radio market) Russkaja Media Grouppa 6 stations, of which 2 comprise national networks Advertising Production Concert Activities Print Media Evropa +: 2 dtations in Moscow forming also 2 national networks Prof-Media: a part of a big holding, 4 radio stations

Solutions for Radio: Popular and Private Radio Maximum’: Western music ‘Russkoje Radio’: Western formats for the Russian pop ‘Nashe Radio’: creative adaptation of Western format for Russian rock National penetration: creation of networks

Revival of Russian Cimena? In 2005 the turnover of the Russian film industry was $ 450 mln. with 80 new films The total number of cinemas is 560 with 1100 hall An avarage budget for a Russian film is $ 1 – 1,5 mln. Of total $ 350 mln ticket sales (2005) the budget of Russian films is $ 93 mln. In the share of Russian films in cinemas has increased from 12% to 30% (250% growth compared to previous 2 years)

A Few Leaders 70% of Russian films box-office came from 5 movies (2006) An absolute leader of 2005 – ‘DayWatch’: box-office $ 33,6 mln An absolute leader of 2005 – ‘9 th Division”: box-office $ 25,7 mln.

Production for TV A need in Russian programmes Growth of TV production sector ‘A-media’: turn-over in 2005/2006 about $ 70 mln, 800 hours programming output including ‘Poor Nastya’ exported to 30 countries and ‘Do not be born a beauty’ which was watched by every third Russian