Copyright © 2014 by The University of Kansas Creating Brochures.

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Presentation transcript:

Copyright © 2014 by The University of Kansas Creating Brochures

Copyright © 2014 by The University of Kansas What is a brochure? A small printed paper piece, usually a single sheet. Typically 8 ½" x 11" or 8 ½" x 14" tri-fold. Can have different dimensions or numbers of folds.

Copyright © 2014 by The University of Kansas Purposes a brochure can serve A brochure can: Explain your organization's purpose and services. Answer frequently asked questions. Offer how-to or health info. Tell how to find out more about your organization. Promote a program or event.

Copyright © 2014 by The University of Kansas Who brochures can target Potential members and volunteers. Potential clients. Potential funders. Potential community partners and supporters. The press. The general public.

Copyright © 2014 by The University of Kansas What you can do with brochures Direct mail to targeted people. Attach to proposals or reports. Use in press kits and presentation folders Give to prospective employees and volunteers. Distribute at meetings, fairs, conferences, seminars, workshops, classes.

Copyright © 2014 by The University of Kansas Planning a brochure Gather ideas and examples. Brainstorm. Write an outline. Arrange topics in a logical sequence.

Copyright © 2014 by The University of Kansas Writing & designing a brochure Decide on computer vs. manual layout. Make a "dummy". Make a paste-up board. Review work and get feedback. Have your brochure printed or photocopied. Distribute your brochure.