©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods Direct-sales force Manufacturers’

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Presentation transcript:

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods Direct-sales force Manufacturers’ reps or sales agents Lead blockers Consignment sales 20.1 © 2004 Ewing Marion Kauffman Foundation

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods Distributors Franchising Licensing Exporting 20.2 © 2004 Ewing Marion Kauffman Foundation

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods Direct mail Mail-order advertising Catalog operations Telemarketing Infomercials 20.3 © 2004 Ewing Marion Kauffman Foundation

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods Fax marketing Electronic media Interactive kiosks Internet: and web sites 20.4 © 2004 Ewing Marion Kauffman Foundation

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Market-Penetration Methods 20.5 Media advertising Stationery and business cards Fliers and handbills Signs Yellow Pages Coupons Postcards Trade shows Feature articles © 2004 Ewing Marion Kauffman Foundation