ETHNIC CUISINE Rohini Durga Kanumuru ID#50429921.

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Presentation transcript:

ETHNIC CUISINE Rohini Durga Kanumuru ID#

STRATEGY The Differentiation Strategy This isn't just about food. It's about the generations of chefs who kept the cooking traditions alive and are behind the delicious dishes we serve in our establishment which differentiates us from others. A never compromising attitude towards the quality and taste of food is the driving force.

TARGETED SEGMENTS Food Lovers The targeted segment are those who love to experience a world class taste of food. “Take your taste buds on an imaginary tour to India and experience a great culinary adventure.”

KEY BENEFITS OFFERED Complimentary with every order and Special discount on occasions Giving a complimentary dish of unique taste with every order which cannot be ordered separately which also remains as a brand value. Also giving extra discounts on special occasions, birthdays and anniversaries. Can Pick up with in 30 minutes or money back guaranteed.

UNIQUE CAPABILITIES Indulge Your taste Buds Enriched with Aromatic Flavors made by Master chefs Dishes made with spices which have rich aromatic flavors which are good for health and with a touch of motherhood made by Master Chefs. Much importance is given to Chefs and unique spices which are the key things in making a delicious dish. Proudly serve 100% fresh juices pressed on the same day with no added preservatives or artificial flavors.

VALUE PROPOSITION Indulge Your Taste Buds with Ethnic Food Enriched with uniquely picked spices from India with a complimentary. Add a healthy juice to your diet and pick the order with in 30 minutes or money back guaranteed.

CHICKEN BIRYANI A Special dish which Contains Rice, Chicken, Cashews, Cloves, Cardamom, cinnamon etc.