J UVÉ Y C AMPS B RAND O VERVIEW. Juvé y Camps, from the family names of both husband and wife, was founded in 1921 by Joan Juvé Baques, who was inspired.

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J UVÉ Y C AMPS B RAND O VERVIEW

Juvé y Camps, from the family names of both husband and wife, was founded in 1921 by Joan Juvé Baques, who was inspired by his wife, Teresa Camps Farré to create the first Juvé sparkling wine. Today it is the Cava served by Spain’s Royal Family and is still family-owned. Essence: A Methode Champenoise Cava from the heart of the DO produced from free run juice. Family-owned for three generation and the international Ambassador of fine Cava. Juve y Camps is the traditional Cava served by Spain’s Royal family. 1.The Juvé estate was founded in 1796, though the winery was founded in Today, Juvé y Camps is the largest producer of Gran Reserva Cava in Spain (60% of production) 3.Their wines are regularly served at state events by Spain's Royal Family and the National Government, which speaks to pedigree and quality 4.The company has passed from father to son for three generations. Today it prepares to pass from Joan Juvé to his daughter Maritxell 5.Target medium to large wine shops, shelf, floor, cooler 6.Target On-premise for Reserva de la Familia for BTG 7.Appeals to international restaurants, trendy restaurants, Spanish and tapas Priorities: 1.Reserva de la Familia 2.Rosé Selling Points: 1.Spain’s most highly-regarded Cava 2.Family-owned since Metodo tradicional (Methode Champenoise) 4.Free-run juice 5.Value priced for floor and pour 6.Uses three native Cava varieties, plus a little Chardonnay for fuller body 7.Located in San Sadurni d’Anoia in Penedes, the heart of DO Cava 8.More than just a celebratory drink, also pairs well with food DO Cava Joan Juvé Baques Juvé y Camps winery and vineyard Brand-Building:

Distribution Channel On Premise: 50% Off Premise: 50% Varietal Composition 40% Xarel-lo, 30% Macabeo, 20% Parellada, 10% Chardonnay 100% Pinot Noir100% Chardonnay 25% Xarel-lo, 25% Macabeo, 25% Parellada, 25% Chardonnay Competitive Set Raventos I Blanc Reserva Brut (Skurnik)-$18 Gramona Cava Grand Cuvee (Eric Solomon) - $21 Segura Viudas Reserva Heredad, (Freixenet USA) - $21 Vilarnau Gran Reserva (SF Ex) - NA Gramona Argent Rose Gran Reserva Brut Nature (Eric Solomon) – N/A Codorniu Pinot Noir Rose (Codorniu USA) -$15 Vilarnau Brut Rose (SF Wine Exchange) - $18 Codorniu Gran Reserva Chardonnay (Codorniu USA)- $18 Rimarts Cava (Chardonnay) - $19 Raventos Gran Reserva - $30 Recaredo Gran Reserva - $30 Gramona Gran Reserva Brut Imperial (Eric Solomon) - $29 SRP: $15.99SRP: $17.99SRP: $21.99SRP: $49.99 PricingMin. SRP: $13.99Min. SRP: $15.99Min. SRP: $19.99Min. SRP: $44.99 BTG: $9BTG: $11BTG: $13BTG: N/A Wine List: $30Wine List: $35Wine List: $40-45Wine List: $100 WL CategoriesCategories: Cava, Sparkling wines, Spain List As: Juvé y Camps Reserva de la Familia Gran Reserva Brut Nature, Cava, Spain List As: Juvé y Camps Rosé Reserva Brut, Cava, Spain List As: Juvé y Camps Milesimé Gran Reserva Brut, Cava, Spain List As: Juvé y Camps Gran Juvé Gran Reserva Brut, Cava, Spain Recent Press 2007VTG - 90pts WA 2005VTG - 90pts WE NV - 90pts WA2007VTG - 91pts WA2007VTG - 92pts WA/ 91pts WE UPC/CS: EAN UPC/BTL: UPC/BTL: UPC/BTL:UPC/BTL: SpecificationsCS Pack: 12/750MLCS Pack: 6/750MLCS Pack:CS Pack: 6/750ML Dimensions: 11.81L x 15.75W x 9.06HDimensions: 9.45L x 14.96W x 6.5H Dimensions: 13.3L9 x 16.93W x 9.84H Weight: 45.9lbsWeight: 45.86lbsWeight: 23.37lbsWeight: 27.78lbs Pallet: 56 Pallet: 100Pallet: 42 Layer: 7 Layer: 10Layer: 7 Secondary and Special Opportunity: Milesime (S), Blanc de Noirs (SO), Gran Juvé (SO) Available POS: Brochure, Sell Sheet, Shelf Talker Reserva de la Familia Gran Reserva Brut Nature Rosé Reserva BrutMilesimé Gran Reserva BrutGran Juvé Gran Reserva Brut