MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam McDonald.

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Presentation transcript:

MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam McDonald

 Introduction- Liam  Macro Enviroment- Jeff  Target Market- Jeff  Market strategy (Product)- Patrick  Market Strategy (Price) Justin  Market Strategy (Promotion)- Justin  Market Strategy (Place)- Patrick  Conclusions- Liam

 Apple is the leading technology company in the world  Market strategy is to be constantly coming out with life altering technology products  Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone  Apples also concerned with keeping the customers happy by creating customer loyalty

 Wireless MacBook Charger  Reduces the pain and frustration that comes with cords and wires  The MacCharger is made up of two components.  The first component is called the ‘wall plug’.  The second component is called the ‘laptop adapter  Ranges up to 50 feet

 Technology based retail stores  Apple Store  Apple.com/Apple.ca  Free Shipping

 iphone/t apple-iphone-first-touch- screen-phone.html iphone/t apple-iphone-first-touch- screen-phone.html 